Strategy Analytics: Tablet Tariffs Make Up One-Third of Mobile Broadband Plans; Device-based plans dominate SIM-only offers

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Wednesday, February 8th 2012

An analysis of Tablet Tariffs from the Strategy Analytics Mobile Broadband Price Benchmarking Service shows that the number of tablet devices offered by operators is growing—with many providing at least five different tablets. The insight, “Tablet Tariffs Q4 2011 Update,” shows that 4G/LTE plans, increasingly prevalent in mobile broadband offers, are now starting to appear specifically for tablets.

Author, Pawel Kmiec, says “Q4 2011 brought rapid growth in tablet tariffs in all countries. Currently, nearly 35 percent of all plans included in the Mobile Broadband Price Benchmarking system are now tablet-specific, compared to less than 30 percent in our September 2011 update.

Operators today offer on average 4-5 tablet devices – usually a first- or second-generation iPad, a 7 or 10-inch Samsung Galaxy Tab, and increasingly, an operator-branded tablet device.

Given the scale and speed of LTE/4G developments, Strategy Analytics predicts that the number of tablet-specific LTE/4G plans will grow rapidly over the next 6 to 12 months.”

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/.