Redfin Names Tom Vogl Chief Marketing Officer

SEATTLE, Feb. 21, 2012 /PRNewswire/ -- Redfin, the technology-powered real estate brokerage, today announced the hiring of Tom Vogl as its first-ever Chief Marketing Officer.

A veteran of several national brands known for their customer focus, Mr. Vogl will oversee Redfin's marketing strategy and communications, public relations and brand management.  His responsibilities include Redfin's social media, e-mail, website merchandising and advertising programs.

"Redfin spent a year looking for a Chief Marketing Officer committed to the social mission of the company he represents," said Redfin CEO Glenn Kelman. "In Tom, we got someone who not only shares our values, but also has a history of taking scrappy up-and-comers to the big-time, often while running on a shoe-string budget. He's a piranha with a heart."

In the six years prior to joining Redfin, Mr. Vogl was Senior Vice President of Marketing for Recreational Equipment, Inc. (REI), overseeing a team of more than 160 people, responsible for advertising, web marketing, direct marketing and social media. Prior to REI, he spent eight years at Dell, Inc. in roles leading teams in consumer marketing, sales and e-commerce.

Mr. Vogl graduated Magna Cum Laude from the University of Missouri-Columbia with a Bachelors of Science degree in Economics and from Harvard Business School with an MBA in Marketing and Finance.

Mr. Vogl enjoys spending time outdoors with his family, cycling, skiing, rock climbing and hiking. He is a scoutmaster with the Boy Scouts of America (BSA), and serves on the board of directors of the BSA Chief Seattle Council. He also volunteers with the National Parks Advisory Board and the Wilderness Society's North Cascades Initiative.

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