2012 MITX Innovation Awards Finalists Announced

The Massachusetts Innovation & Technology Exchange (MITX) announced today the finalists of its MITX Innovation Awards. The awards ceremony, to be held on June 12, 2012 at the Westin Copley Place, celebrates the innovations powering the future of marketing and revolutionizing the way we work and play.

Finalists competed in two rounds of judging and were assessed on their product’s competitive positioning, value proposition, and ability to move the industry forward.

"There is incredible momentum in our Innovation Economy here in New England - particularly in Internet and mobile business - and we’re seeing some very exciting things," said MITX President Debi Kleiman. "The 2012 finalists put forward great examples of this, and we are thrilled to honor their achievements. These companies are showing the world what’s next through their creativity and ingenuity."

The 2012 MITX Innovation Awards Finalists are:

Best “Doing Good” Innovation
Academic Room
Gazelle
Participatory Culture Foundation
Practically Green
ScreenRetriever
Temperature@lert

Best Bootstrapped Start-Up
Bluetrain Mobile
CraveLabs, Inc.
KangoGift
Raizlabs
Temperature@lert
ZOORA

Business Operations Simplifier
aPriori Inc.
DynamicOps
LaunchSquad for OfficeDrop
LiquidPixels, Inc.
Locately
TraceLink Inc.

Best Commerce Transformer/Game Changer
Cartera Commerce, Inc.
LiquidPixels, Inc.
Modiv Media, Inc.
Privy
SCVNGR, Inc
Zmags

Best Consumer Tech that Makes Life Easier
Lifeables
SavingStar
Spring Partners
True Fit
Tymefly
Ziptr

Best Contribution to Innovation by a University/College
Boston College - TechTrek East
Harvard Innovation Lab
Student-led entrepreneurship at Northeastern University

Best Customer Engagement Driver
Affinnova, Inc.
HubSpot Inc.
Pangea Media/ SnapApp
TalkTo
Vsnap
WordStream, Inc.

Best Mobile App
Brainshark, Inc.
EverTrue
Kaon Interactive
Nuance Communications
Spring Partners
TripAdvisor

Best Mobile Solution
Brainshark, Inc.
Crashlytics
Modo Labs, Inc.
Nexage
SCVNGR, Inc
Staples, Inc.

Best Use of Game Mechanics
Alleyoop
Bullhorn
Practically Green
The Tap Lab

Best User Experience
Apperian, Inc.
Brass Monkey
fresh tilled soil
HubSpot Inc.
Nuance Communications
TripAdvisor

Best Wellness Innovation
Ginger.io
GymPact
ScreenRetriever
Segterra

Most Insightful: Analytics/ Business Intelligence
Crashlytics
InsightSquared
Locately
True Fit
WordStream, Inc.
Yieldbot

Learn more about the finalists and the ceremony: www.mitxawards.org/innovation

The 2012 MITX Awards couldn’t happen without the help of these amazing sponsors. Event Sponsors: Atom Group, Cassidy Turley FHO, DLA Piper. Creative Partner: Metropolis Creative.

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Cambridge, MA. For more information, visit http://www.mitx.org/.