Zlango Introduces World's First Virtual Store for Mobile Messaging

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Tuesday, May 1st 2012
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Virtual Goods Designed to Bring Emotionally Explosive Messaging to Users' Daily Texting

SAN FRANCISCO, May 1, 2012 /PRNewswire/ --  Zlango, the pioneering leader in image-rich mobile messaging, today announced the launch of its Virtual Goods Store for mobile messaging. Users can add personalization and visual expression to every-day texting with image-rich, high impact text message icons from Zlango. The store contains icon packs designed to reflect spoken language, jargon and popular culture.

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With over 5 million active users, Zlango is leading the fast-growing movement of revolutionizing the way individuals communicate via text messaging. The initial premium packs available in the Zlango Store  include the Freestyle, Fantasy, GTL, Hitched, Anime, Western, Ocean, India and two branded packs including "The Walking Dead" and "Terminator2" — offering every Zlango user a way to mix personal style and expression with everyday communication.

"Zlango's new Virtual Goods Packs enable our users to easily upgrade their personal messaging experience with unique branded content," said Roni Haim, CEO, Zlango. "Our new Virtual Goods content allows a personalized expression for every user, in every mood. Whether you are a Terminator fan or if you prefer Anime, Zlango takes the boring out of basic texting and replaces it with image-rich and emotionally explosive messaging."

Zlango's Premium Packs can be found in its Virtual Store for mobile messaging. The Virtual Store is based on virtual currency with a variety of image-rich images that are seamlessly integrated within messages to add personal visual expression to daily text communication. Zlango will continue to offer a growing variety of free content. The Zlango messaging application including the Virtual Store is free to download and use, available from Google Play here.

Zlango is the first messaging app to drive donations to an environmental cause, with 100% of proceeds generated by the "Oceans Pack" going directly to the Surfrider Foundation, a non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches.

"We are excited to be partnering with Zlango and their Virtual Goods launch to raise awareness and funding for key coastal environmental issues," said Jim Moriarty, CEO, Surfrider Foundation. "Thanks to the innovative nature of Zlango mobile messaging, we'll be able to reach a new audience and expand our network."

Haim commented, "Releasing premium packs, especially in partnership with the Surfrider Foundation, is our way of giving back to the earth and sharing the benefit with a great cause that, like Zlango, is committed to enhancing our daily quality of life."

Zlango's ZlangOut™ feature also enables users to post image-rich updates directly Facebook and Twitter, sharing high-impact, unique expressions and images purchased from the Zlango Virtual Store.

Haim continued, "The overall market for virtual goods in the US is headed towards $2.9 billion for 2012, climbing steeply from $2.2 billion in 2011, and $1.6 billion in 2010, according to the Inside Virtual Goods Report.  Bringing our unique image-rich expression to the huge mobile messaging market via this rapidly growing virtual goods phenomenon enables an entirely new level of personal communication for users."

With support for more than 25 languages and deployment in over 20 countries, Zlango is increasingly becoming the preferred enhanced messaging service throughout Europe, Asia and the U.S.

Useful links:

Zlango can be downloaded for free from Google Play here

The app is also coming soon for Apple iOS - sign up for an early invitation here.

See Zlango with the Virtual Goods store in action in this video demo here.