Citrix Goes Hollywood with GoToWebinar Premier Event

Business Wire
Tuesday, May 22nd 2012

High-Impact, Multimedia Webcasting Service Brings the Power of Large Scale Web Events to New Markets


Citrix today announced the availability of its new multimedia webcasting service, GoToWebinar Premier Event, enabling the company to support large scale web events for up to 20,000 attendees, as well as expand its reach to new and diverse consumer markets. Now markets of all size and type – movie, music and entertainment; schools and universities; community town halls and more, can easily host large scale, multimedia webcasts using streaming video and audio with pay-per-event pricing and dedicated support before, during and after the event. The new webcasting service also provides access from any location, enabling mobile workers to join webcasts from PCs, Macs, as well as iPhone, iPad, Android and Blackberry devices.

An easy-to-use, highly scalable and fully managed solution, GoToWebinar Premier Event complements the company’s GoTo cloud services and positions Citrix as a leading provider for all collaboration needs.

“With GoToWebinar Premier Event, we’ve added a touch of Hollywood to our webinar service while retaining the familiar Citrix value, ease of use and great user experience. Now organizers across a limitless range of markets and services can stage scalable, impactful productions,” said Bernardo de Albergaria, VP and GM of Collaboration, Citrix.

GoToWebinar Premier Event allows organizers to broadcast to a larger consumer or business-focused audience, reducing the communication and travel costs usually incurred when assembling larger size audiences. The new webcasting solution also offers a rich feature set that helps with tracking registration, attendee support and reporting, as well as lower costs-per-lead for sales and marketing.

Organizers in all market sectors can enhance engagement with their audiences: human resource professionals can efficiently communicate critical employee information and reach employees on a more personal level across distributed organizations; sales and marketing professionals can lower costs-per-lead by holding social media webcasts in one city while simultaneously broadcasting to thousands of attendees in cities across the globe; financial professionals can reach shareholders with secure business updates in real time, whether reporting from Shanghai at 7am, or Wall Street at 3pm; and in this election year, candidates can use GoToWebinar Premier Event to reach thousands of people and increase their voter reach through virtual town hall meetings.

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Online Services Division
Zoe Kine, 415-489-4230

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