In Transit Images Uses Extensis Portfolio Server 10.2 to Connect Photography Collection to Web
In Transit Reveals Process in Upcoming Webcast; Extensis Releases Final Version of Portfolio Server 10.2
Portland, Ore. (PRWEB) May 23, 2012
Extensis today announced that In Transit Images has used its open API technology – a part of the newly-released Portfolio Server 10.2 – to connect its vast collection of fine art and professional photography to its web portal.
In Transit Images represents the work of over 65 fine art and commercial photographers worldwide by facilitating the licensing and printing of their photography collections online. The use of Extensis Portfolio Server helps In Transit manage their library so digital files are always easy to find and share.
As In Transit’s business model is tailored to e-commerce, being able to easily connect these assets with its Web portal is key. Portfolio Server 10.2’s new open API helped them create that doorway to their library seamlessly, as it allows firms to take their digital assets and integrate them into other business systems.
According to Extensis’ customer Bob Hendriks, Managing Director, In Transit Images, “Digital asset management is a critical element for our business at In Transit Images; our company and business model revolves around it entirely. The API delivers a crucial connection between our portal and our vast collection of high-quality photographs by leveraging the digital assets and workflow tools within Portfolio Server across our company and ecommerce website. We have already seen significant time and cost savings since using the API to integrate the systems.”
InTransit will share the details of this integration in an upcoming Webcast hosted by Extensis:
Title: Monetizing your asset collection with DAM
Date: Thursday, May 31, 2012
Time: 11:00 AM Pacific / 2:00 PM Eastern
Registration: Click here
Portfolio Server 10.2 Available Today
Portfolio Server 10.2 is the latest version of Extensis’ market-leading digital asset management (DAM) software. With this latest release, customers can catalog additional file formats and connect their rich media assets with other business systems using Portfolio Server 10.2’s new open API.
Portfolio Server helps groups of people manage and find all of their digital media in one location, and the new API offers the same benefits – but to other computer systems used throughout the organization. Customers can integrate the graphic, video, and document assets and media processing tools within Portfolio Server with their other IT systems, including ecommerce systems, content management systems, websites, intranet sites, and more. For example, images and metadata managed within Portfolio Server become easily accessible from within a content management system like WordPress, or are automatically synchronized with a museum’s collection management system. The result is greater workflow efficiency gained by streamlining and integrating DAM with other business processes and IT systems.
The new API can also be used to monetize asset collections and generate new revenue streams by enabling ecommerce integration.
In addition to third party business system integration, having a wide variety of file format support is important to workers that need to quickly preview visual files, as well as convert digital media into other formats. Portfolio Server 10.2 offers additional file format support, including more professional video formats like DivX, XDCAM, AVC-Intra, AVCHD, and DNxHD, as well as support for searching for OCR text within PDF documents.
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