VINDICO Supports Privacy Efforts and Self-Regulatory Programs by Partnering with Evidon
Leading ad management platform for video and first and largest dedicated provider of privacy and compliance solutions for digital media team up for new integration.
New York, NY (PRWEB) May 23, 2012
VINDICO, the leading ad management platform for video, and Evidon, the first and largest dedicated provider of privacy and compliance solutions for digital media, announce an integration partnership today. The new integration allows VINDICO clients seamlessly to include Evidon’s privacy solutions program onto any video advertising campaign.
“Aiding advertisers in their ability to comply with the evolving industry is incredibly important,” said Matt Timothy, president of VINDICO. “Furthermore, the partnership with Evidon demonstrates that VINDICO and brands are working together to provide transparency to consumers about online ads, and what data is being collected by advertisers.”
This integration provides advertisers with an edge toward complying with the Industry Self-Regulatory Program by making integration of the Advertising Choices Icon the default as appropriate. The Advertising Choices Icon enables online visitors to learn more about what data is being collected by advertisers and vendors. The Icon also gives the user more control over specific information being collected. The Industry Self-Regulatory Program is backed by the Digital Advertising Alliance, which is comprised of all the major industry trade associations, including the IAB, DMA, AAF, BBB, NAI, ANA, and the 4As.
“With data-driven video ad serving rising so quickly, simplifying advertiser compliance with the industry self-regulatory program makes a lot of sense,” said Scott Meyer, Founder and CEO of Evidon. “VINDICO has long been a leader in video ad serving. So working with them this way will help us continue to drive the standard for transparency throughout the interactive media ecosystem.”
VINDICO delivers one third of all online video ads in the United States. The company provides video advertising management solutions to over 200 brands through their leading agency groups such as GroupM, Havas, IPG, Publicis and Omnicom. The VINDICO solution reduces complexity for advertisers by providing an efficient and reliable way to serve, track, verify and analyze video ads across multiple networks and premium content providers.
VINDICO is the first ad management platform dedicated exclusively to video and sits at the center of the digital video ad eco-system, delivering more than one-third of all digital video ads. VINDICO’s video ad management platform gives brands and agencies a single solution to serve, track and measure all of their digital video ad activity. Since 2006, VINDICO has been the gold standard in digital video platforms and works with top media agencies and their clients. Through continued technology innovation, VINDICO also helps companies increase engagement with their customers and boost results of their video ad investments. For more information, please visit http://www.vindicogroup.com or follow us on twitter at @vindico_group.
Evidon empowers consumers and businesses to see, understand and control data online. With insights fueled by its Ghostery® browser extension and rich, 800+ company privacy database, Evidon enables businesses to assess the cookies and other tracking activity on their websites, helping them to protect their audience data and improve performance. As the first and largest dedicated provider of privacy and compliance solutions for digital media, Evidon also enables leading brands, agencies, publishers, advertising networks and others to comply easily with privacy laws and self-regulatory programs across North America and Europe. Evidon’s InForm service delivers over 1.5 billion “Ad Choices” notices daily on behalf of these businesses—in the U.S. and in local languages across Europe—giving consumers transparency into and control over how their information is used online. By protecting themselves and empowering consumers, businesses build their brands and improve results. For more information, please visit: http://www.evidon.com
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