E-Commerce Platform Selection – Painting by Numbers - Page 8
Examine Your Organization
*Several less quantifiable questions removed
What typical e-commerce leadership roles are present in your organization?
a) One or two overburdened people filling all roles – 1
b) A dedicated e-commerce team, but small (1-2 people) – 1
c) A dedicated team with all major roles filled (4+ people) – 2
d) An entire department dedicated to e-commerce – 3
What is your operational capacity?
a) We’re not all that familiar with e-commerce operations – 1
b) We can do the basics, but much of the technology is over our heads – 1
c) Our team is experienced in operating e-commerce websites – 2
d) We have dedicated in-house marketing, operational, and development staff – 3
How custom is your business logic?
a) Simple e-commerce flow – 1
b) Registration is optional and we have some proprietary logic – 2
c) We require registration and have an account-specific rule set – 2
d) We have complex logic baked in to our business model – 3
What is your budget to establish your platform?
a) < $5,000 – 1
b) < $10,000 – 1
c) < $30,000 – 2
d) > $50,000 – 3
Now, average your score for this section.
Point Total 1.0 – 1.75: Your team, operational capacity, and budget aren’t likely to support more than a SAAS model platform can provide.
Point Total 1.76 – 2.5: Your organization has skills or a budget that may make operating an Open Source or Managed platform feasible.
Point Total 2.51+: Your organization is interested in a major splash in the market. Support, development and operational resources, as well as a defined roadmap are likely necessary. A Managed platform is your likely e-commerce platform target.