World's Leading Video Entertainment Network for Gamers, Machinima, Coming to Gaikai's Cloud Gaming Service
LOS ANGELES, June 6, 2012 (GLOBE NEWSWIRE) -- Gaikai Inc., the innovative cloud gaming service, today announced a platform partner deal with Machinima, the world's leading video entertainment network for gamers. Machinima's award-winning content will be available for license via Gaikai's open platform, for integration across all Gaikai-powered devices.
"We're greatly expanding the value of what Gaikai offers gamers and our platform partners by collaborating with Machinima to provide award-winning video content that dramatically enriches the end-user experience. Machinima has quickly grown into the world's most popular video entertainment network for gamers by creating exceptional programming, which can be integrated seamlessly using the Gaikai cloud service," said Robert Stevenson, EVP at Gaikai.
"Our content keeps our fans highly engaged and active with their favorite games, and has increasingly expanded to original series. Gaikai's open cloud platform and ever growing list of impressive platform partners will allow us to increase our brand's reach across multiple platforms," said Sanjay Sharma, EVP Strategy and Business Development at Machinima.
Machinima's online global video entertainment network boasts an astounding 168 million unique gamers, who viewed more than 1.61 billion videos in April 2012, making Machinima the most popular entertainment channel on YouTube. Machinima properties are found across distribution platforms such as YouTube, Facebook, Twitter, iOS and Android and will be launching this fall on Xbox.
Gaikai has spent the past three years designing and building the fastest interactive cloud network in the world, instantly capable of delivering cutting-edge games without the need for any extra custom hardware or software. Coupled with relationships with the top video game and development partners around the world, Gaikai is capable of delivering a broad catalog of the world's most exciting games straight to consumers across the web, including social networks like Facebook, or on any Internet-connected device, including televisions, set-top boxes and tablets.
Machinima is the dominant video entertainment network for serious gamers around the world. The number one entertainment channel on YouTube, Machinima serves over 1.6 billion video views a month, and reaches over 168 million gamers monthly. Machinima's global content network features official publisher content, gameplay videos and original content, including over 20 original weekly shows, all aimed at the coveted 18 – 34 year old male demographic. Machinima is fast-becoming a global phenomenon with an ability to capture a cultural sensibility and awareness among a next generation of entertainment consumers and marketers alike. The company is backed by MK Capital and Redpoint Ventures, and is headquartered in Los Angeles, California.
For more information, please visit www.machinima.com
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