etouches Announces Future Show Concept

NORWALK, Conn., June 20, 2012 /PRNewswire-iReach/ -- On behalf of its partners, etouches is proud to announce a new approach to tradeshow, conference, meeting and event management called FutureShow. The new concept was born from the collaboration of The Hughes Group, Event Technology Partners, AFR, and etouches who saw a need for one combined product and service offering that met both the digital and physical needs of modern events.

With the disruptive force of social, local and mobile finally acknowledged by the event industry, organizations of all sizes and across all industries have accepted that the lifespan of an event has dramatically changed. Event planners must now provide solutions for engaging attendees before, during and after the event to create demand and to foster engagement.

Future Show was created to offer event planners, meeting professionals and marketers an easy, affordable way to solve the issue of attendee engagement by packaging up the online event experience, the onsite physical environment that an attendee will experience and capturing the audio and visual of an event's content and attendees.

The Future Show concept is the first of its kind to offer a comprehensive package that is delivered by industry veterans that are experts in their area of specialization. "It's critical for organizations to realize that the attendee experience is now the focus of event design," explained etouches' visionary founder and CEO, Leonora Valvo. "People vote with their feet. We're delighted to be a part of Future Show because it sets planners and show organizations up for success."

"One of the biggest perceived complexities is how to use video to increase engagement before and after your event; we wanted to provide the actual video capture and editing services and combine it with digital and social marketing best practices to solve the problem of post-event attendee engagement," stated Brendon Winters, Managing Director of Event Technology Partners.

The new Future Show concept will benefit organizations of all sizes by providing a turnkey solution to the event experience and includes event websites, online registration, emails, surveys, social networking and speaker & seating management, live streaming and video delivery from the digital side, and booth displays, furniture and onsite video capture that is experienced at live events.

"We're creating one unified, consistent experience from the first time a prospective attendee receives an event invite, to the onsite event and then in the digital aftermath when the attendee is back to experiencing the event through the internet," explained Bob Hughes, CEO of The Hughes Group. "Future Show ensures that planners think through the entire experience and eliminates defining an event to mean just the face-to-face portion—that's just one component of a modern event. Future Show is the only solution that addresses all of the elements within an event attendee's interaction cycle."

AFR, the leading nationwide provider of rental furniture, decided to participate in the Future Show based on their mission of creating beautiful physical environments.  AFR supports the Future Show concept because the attendee's perception of the event is already created through digital means prior to the live event. By the time the attendee gets onsite, AFR provides exceptionally designed furniture and environments that then take the attendee experience to a whole new level.

About etouches

etouches develops an event management software platform and offers supporting services to corporations, not-for-profits, educational institutions and agencies. The cloud-based software offers a complete set of tools to plan, manage and market their meeting and event portfolio.