Sales Performance International Announces Strategic Chinese Distribution Partnership with Times Bright China

Sales Performance International (SPI), a global sales training and performance improvement firm, announced today a strategic partnership with Shanghai TBC Education Development CO., LTD. (Times Bright China), the largest online training provider in China. The relationship is in response to growing customer demand for solution-focused sales training in China.

Established in 2001 with more than 5,000 enterprise customers, Times Bright China provides Chinese and multinational companies with high-value, low risk, rapid implementation of online learning solutions to help customers enhance organizational skills and performance. According to Mr. Frank Sun, CEO of Times Bright China, “Our customers are looking for more than just high-caliber training. They are demanding business results. To that end, we are delighted to expand our business learning content to include SPI’s Solution Selling® library, the gold standard in global sales methodology, to help our clients address their sales challenges and drive sustainable top-line growth.”

According to Keith Eades, CEO of SPI, “While SPI has been serving clients globally for 20 years; 21tb enhances our ability to impact sales performance by localizing Solution Selling® to the Greater Chinese corporate marketplace including individual certifications to multinational or state-owned enterprises.”

General availability of the Solution Selling® courseware starts July 2012 including online courseware, instructor-led workshops, and multiple certifications. “Initially 21tb will localize and sell fourteen (14) eLearning courses addressing over 20 seller and manager competencies expanding to the full Solution Selling® library, certifications, and reinforcement assets during 2012” said Lawrence Lee, SPI China’s COO. “In addition, their sales team will collaborate with SPI to offer a China-wide schedule of instructor-led, public workshops or client-specific sales transformation programs to further improve time-to and level-of sales mastery.”

About SPI:

Sales Performance International (SPI) is a global sales performance improvement firm dedicated to helping the world's leading corporations elevate their sales relationships and drive measurable, sustainable revenue growth, and operational sales performance improvement.

Contacts

Sales Performance International
Andrea Cinq-Mars, 704-227-6500
Marketing Communications
Acinq-Mars@spisales.com
or
Sales Performance International Greater China
Lawrence Lee, +86 10 5907 3285
China Market Operations
llee@cn.spisales.com
or
Times Bright China
Zhang Bing Lei, +86 10 8289 6321
Senior Vice President
zhangbinglei@21tb.com

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