Creator of Sustainable Yoga Mat and Fitness Products Launches Peacock rSkidless Yoga Towel
yogitoes’ New Peacock rSkidless Yoga Towel is the latest expression of the company’s deep roots in sustainability and mindful practices.
Santa Monica, CA (PRWEB) June 28, 2012
Santa Monica, California-based yogitoes, home of the patented Skidless yoga towel grip technology, has launched the new Peacock rSkidless Yoga Towel. It’s the latest in a series of creative, inventive and sustainable products that have come from need and inspiration to help yoga practitioners of all levels and styles grow their practice.
Each yogitoes Peacock rSkidless Yoga Towel is made from 50% recycled content that is derived from eight recycled plastic bottles. It joins the other products in the company’s rYoga Collection of yoga mats and accessories, which include the rNaked Yoga Mat (undyed and made from 25% recycled rubber and 75% virgin rubber) and the rStrapStretch (an elastic yoga strap made from two recycled plastic bottles). The entire rYoga Collection is made from recycled materials that would otherwise occupy landfills or pollute oceans.
The Peacock rSkidless Yoga Towel represents the next generation of the company’s famous Skidless Towel: a patented, super-absorbent microfiber towel with nubs that grip, created by Founder and CEO Susan Nichols in 2003 after she slipped during her Ashtanga practice.
In addition to the new Peacock rSkidless Towel and complete rYoga Collection, yogitoes is also converting its entire yoga line in 2012 to recycled materials. Already, all dyes in yogitoes products are heavy metal and azo free, which is much better for the health of factory workers, consumers and the environment. Packaging is minimal and is made from recycled or FSC certified paper.
“Less than 10% of recyclable materials are actually recycled,” commented yogitoes’ Founder and CEO Susan Nichols. “It is vital for the health of our planet and our children that we find creative ways to reuse and repurpose these materials, and yogitoes is excited to be part of that solution.”
yogitoes’ new Peacock rSkidless Yoga Towel was released exclusively at Wanderlust Vermont on June 21, and will be available worldwide from the company’s website and elsewhere starting July 20. Learn more at http://www.yogitoes.com.
For more information or media inquiries, contact Linda Rosenberg at 310.309.2096 x102 or linda(at)yogitoes(dot)com.
yogitoes was created in 2003, after CEO and yogini Susan Nichols slipped on her yoga mat. This inspired her to create the Skidless towel, made with a patented design that prevents slipping. Since then, the company has continued to create intelligent products that help yoga practitioners of all levels and yoga styles deepen their practice.
Since yogitoes’ inception, the company has had a conscious approach to sustainability and mindful practices, from manufacturing, to overall operations, to cause involvement, and continues to be a leader in bringing this movement forward. Learn more at yogitoes.com.
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