Apartment Guide Announces Call Analysis Reporting Function

Business Wire

Friday, June 29th 2012

Rental search leader brings even more innovation and transparency to apartment marketers

Apartment Guide, the flagship brand of PRIMEDIA, once again demonstrates its position as the premier innovator in the apartment marketing space by launching Call Analysis, a new feature of MyApartmentGuide.com, the web-based platform which allows customers to review and measure lead productivity and performance.

The Call Analysis report is designed to provide complete transparency to apartment operators related to call-handling effectiveness, and offer insight into potential training opportunities and process improvements. With a 37-year history of successfully marketing apartment homes to consumers, Apartment Guide is again first-to-market with superior technology that brings customers added value and more keen awareness, helping to drive better performance of their marketing investment via call responsiveness.

In addition to standard metrics such as “calls connected” and “missed calls,” the Call Analysis report includes the following features for all Apartment Guide customers who utilize the Call Recording feature of their marketing service:

Abandoned Calls: connected calls in which the caller never spoke prior to termination of the call, considered a “missed opportunity”
Wait Time: the time elapsed between when the call connected and when the caller first spoke
Potential Revenue Loss: a calculation applied to “missed opportunities” relative to the average conversion rate, average monthly rent, and average lease term
Missed Call and Wait Time rankings: comparison of a property’s performance as compared to the average performance of all Apartment Guide properties utilizing Call Recording (10,000+ properties)

“Call Analysis reporting leverages the breadth of call data Apartment Guide collects in order to provide our customers with a measurable indicator for assessing the call-handling effectiveness of their internal organization or outsourced call center,” said Arlene Mayfield, Sr. Vice President of PRIMEDIA and President of Apartment Guide, Rentals.com and New Homes. “We are excited to extend our customer partnership through this new functionality, and feel it will assist the multifamily industry to refine their communication strategy with the apartment consumer.”

About Apartment Guide

A 37-year apartment industry expert, Apartment Guide helps millions of consumers nationwide find an apartment through innovative Internet, mobile and social solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. PRIMEDIA was acquired by TPG on July 13, 2011. For more information visit http://www.apartmentguide.com or advertise on Apartment Guide for listing information.

About PRIMEDIA