Aurasma Turns One - Celebrates with 6,000 Partners and 4 Million Downloads
Company releases augmented reality infographic that comes to life using free Aurasma app
SAN FRANCISCO, June 29, 2012 /PRNewswire/ -- Aurasma, the world's leading augmented reality platform, today announced that just one year after its official launch, the company has worked with more than 6,000 partners to deliver augmented reality (AR) campaigns and promotions across multiple industries including publishing, music & film, fashion, automotive, sports, education, retail and tourism. The company also announced that its free Aurasma Lite app or partner branded apps have been downloaded more than 4 million times in more than 100 countries. The company estimates it will reach the 10,000 partner mark by the end of the year.
Aurasma also released an augmented infographic (http://www.aurasma.com/resources/images/first_birthday_infographic.jpg ) to mark one year from its official launch. When viewed with the free Aurasma app, the infographic comes to life with animated digital content and video and can be triggered from print or from the screen.
Aurasma partners gain valuable insight into campaign effectiveness by collecting quantifiable results that measure the number of "aura" views and click-through rates (CTRs) directly correlated to a print advertisement or marketing promotion. As such, companies and organizations across multiple industries share excitement for the new opportunities provided by Aurasma and augmented reality: