Single Touch Signs Licensing Agreement for Its Patented Abbreviated Dial Code Technology
Milestone Represents First Step in Broad Commercialization Rollout of Proprietary Technology
Single Touch Interactive Inc. A wholly owned subsidiary of Single Touch Systems (OTC BB: SITO), a technology based mobile media solutions provider to some of the largest companies in the world that enables retailers advertisers and brands to easily connect with customers through its patented technologies, announced today that it has signed a licensing agreement for its proprietary Abbreviated Dial Code technology, with Mobile Direct Response (MDR), a digital marketing and advertising firm. A pioneer in the mobile media space, Single Touch is known for developing the Abbreviated Dial Code (ADC) market with notable brands like MTV and BET.
An Abbreviated Dial Code is a simple mobile solution that provides marketers and advertisers with a quick and easy way of delivering an engaging experience to the mobile consumer, regardless of the consumer’s device or carrier. An abbreviated dial code call is placed by dialing the #, ##, * or ** symbols on the handset with an alphanumeric code associated with the advertiser or brand, then pressing the send button (i.e. #WMT, #TAXI). Single Touch’s proprietary platform allows marketers to deliver all types of mobile content, including coupons, text, applications, video and other data, as well as receive voice and other responses and conduct mobile transactions.
“Single Touch has focused on developing technology that makes it easier for Brands to connect with consumers. The Abbreviated Dial Code is a cost-effective mobile solution that reinforces Brand awareness, results in high response rates and quantifies marketing return on investment.” noted Anthony Macaluso, Chairman and Chief Innovation Officer of Single Touch.
Mr. Macaluso continued, “Marketers are beginning to understand how to harness and leverage ADC technology. Our innovation has been and will continue to be driven by our ability to address mass markets through simple but elegant solutions that are intuitive in nature, like dialing the phone. We are confident that ADC will quickly gain market share in mobile advertising at the expense of competing strategies. The applications of #BRAND are endless.”
Under the agreement, Single Touch will license its Abbreviated Dial Code technology on a non-exclusive basis to Mobile Direct Response, powering their mobile marketing and advertising campaigns. MDR has recently launched #250, which allows the callers of #250 to access information based on various generic keyword categories, such as restaurant, hotel, flight information and pizza.
“Single Touch has expended considerable resources on this innovative technology, which is protected by its wide ranging patents. We are excited to partner with companies like MDR that respect its innovations and patent rights and will continue to offer licensing arrangements to such partners.” said Mr. Macaluso.
About Single Touch Interactive Inc.
Single Touch Interactive Inc. (SITO) is a technology based mobile solutions provider serving businesses, advertisers and brands. Through patented technologies and a modular, adaptable platform, SITO’s multi-channel messaging gateway enables marketers to reach consumers on all types of connected devices, with information that engages interest, drives transactions and strengthens relationships and loyalty.
For more information about Single Touch Interactive Inc visit: www.singletouch.net
About Mobile Direct Response
Mobile Direct Response (MDR) is comprised of experienced technology, telecommunications, and marketing veterans. Mobile Direct Response via #250 is a simple to implement marketing and advertising campaign tool with maximum reach to any mobile phone. MDR has the unique capability of providing a standardized three digit Abbreviated Dialing Code (ADC) across 94% of all cell phones in the US, which has greater effectiveness & flexibility than standard SMS text messaging.