London 2012 Open the Doors to London’s Largest Ever ‘Pop up’ Shop

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Saturday, July 14th 2012
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The London 2012 Organising Committee of the Olympic Games (LOCOG) opened the doors to the UK’s latest official London 2012 Shop. The Hyde Park shop was officially opened by Sir Steve Redgrave, five times gold medal winning Olympian.

(PRWEB) July 14, 2012

The London 2012 Organising Committee of the Olympic Games (LOCOG) opened the doors to the UK’s latest official London 2012 Shop. The Hyde Park shop was officially opened by Sir Steve Redgrave, five times gold medal winning Olympian.
At 12,000 sq ft, the shop will be London’s largest ever ‘pop up’ shop.

Located on Rotten Row in the south of Hyde Park, the single storey temporary structure shop is expected to attract thousands of visitors a day.

The shop is the only location outside the Olympic Park where fans can buy London 2012 Official Olympic Venue Collection merchandise; Coca-Cola Olympic merchandise including highly coveted Coca-Cola Olympic and Paralympic Games pin badges; one-of-a-kind signed memorabilia and a collection of giftware produced by The Royal Parks.

Later this month, customers will get the chance to have their photo taken with the Olympic Torch in the Coca-Cola Official Pin Trading Centre and create a personalised pin badge. There will also be special athlete visits throughout the course of the Games.

adidas, official sportswear partner of the London 2012 Games, will share their passion for sports by providing three sport specific challenges for visitors to prove their skills with rewards and prizes to be won.

LOCOG chief executive, Paul Deighton said: ‘With just over two weeks to go until the Games, now is the time to show your support for London 2012 and for Team GB and ParalympicsGB.

‘Our latest shop, London’s largest ever pop up shop, offers something for everybody at every price point – from one off exclusive collectables to children’s toys.

‘As well as giving people the opportunity to show their support, merchandise is also an important revenue source for funding the Games.’

The Royal Parks’ Chief Executive, Linda Lennon CBE said: ‘In addition to hosting the Olympic Triathlon and Marathon Swim Events in Hyde Park, we are also proud to play host to the largest London 2012 Shop in the capital.’

‘The shop is a superb accompaniment to the array of events and activities happening this summer and we look forward to welcoming the world to Hyde Park.’

The store is open until 16 September and is fully equipped to accept Visa contactless and mobile payments.

Images of the opening can be downloaded here:
http://mm.gettyimages.com/mm/nicePath/locog?nav=pr170676403

Notes to editors:
For further information please contact the London 2012 Press Office.

London 2012 Games partners:
The Worldwide Olympic Partners who support the London 2012 Olympic Games and the National Olympic Committees around the world are Coca-Cola, Acer, Atos, Dow, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung and Visa.

LOCOG has seven domestic Tier One Partners - adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are seven domestic Tier Two Supporters – Adecco, ArcelorMittal, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are now twenty-eight domestic Tier Three Suppliers and Providers – Aggreko, Airwave, Atkins, Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, G4S, GSK, Gymnova, Heathrow Airport, Heineken UK, Holiday Inn, John Lewis, McCann Worldgroup, Mondo, NATURE VALLEY, Next, Nielsen, Populous, Rapiscan Systems, Rio Tinto, Technogym, Thames Water, Ticketmaster, Trebor and Westfield.

There is one domestic Tier One Paralympic Games-only Partner, Sainsbury’s and one domestic Tier Three Paralympic Games-only Supplier, Otto Bock. The London 2012 Paralympic Games also acknowledges the support of the National Lottery.

Shop opening hours
July 4 to July 15: – 10am – 6pm (11am – 5pm on Sundays)
July 16 to July 26: - 10am – 8pm
July 27 – September 9: - 10am – 10pm
September 10 – September 16: - 10am – 8pm

The Coca-Cola Pin Trading Centre
Coca-Cola, as the longest continuous sponsor of the Olympic movement, will be giving visitors the opportunity to purchase official Coca-Cola London 2012 merchandise.