Rapid Proliferation of Broadband Internet and Smartphones Drives the Global Consumer Cloud Services Market, According to New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Consumer Cloud Services markets. The global Consumer Cloud Services market is projected to reach US$55.08 billion by 2018, primarily driven by rapid proliferation of broadband Internet, growing penetration of smartphones, and growing need among consumers to gain anywhere, anytime access to a range of consumer applications. Introduction of innovative revenue models and increasing adoption in developing markets also augur well for the market.

San Jose, California (PRWEB) July 23, 2012

Follow us on LinkedIn – Consumer Cloud Service as a technology is revolutionizing the digital content industry, bringing about drastic changes in the way the content is distributed and consumed. Distribution of digital content such as music and video files over the Internet has been in vogue since early 2000s, allowing consumers to buy and download digital files onto their computers in order to listen to their favorite songs, play games or watch videos. However, in the recent years, on-demand cloud based services have been growing in popularity as consumers increasingly opt for accessing and listening to music files, watch their favorite videos, play digital games and use consumer software via the cloud rather than buying and downloading it onto their computers or other personal media devices. This is primarily because of the fact that although downloads from the Internet offer consumers a chance to gain complete control over their favorite content, the strategy involves bottlenecks encountered in the form of limited storage and processing capabilities.

Although hard disk capacities have increased over the years, they are still finite and can only store limited volume of digital content at a time. Consumers also find it difficult to move their downloaded content from device to another. These challenges are effectively met through cloud solutions such as, cloud storage, which is designed to help consumers store and manage huge volumes of digital files and applications in a remote virtual storage space, and cloud streaming/delivery services that provide the stored consumer applications as a service over the Internet without requiring users to download and store the content on physical computing devices. In short, consumer cloud services allow users to store all the digital content they have in addition to the content they purchase in future, in a compressed format without having to worry about whether they have enough space for entire collection or not. Even if the consumer digital content volume exceeds the cloud storage capacity, these services can be easily scaled up to suit consumer data requirement.

The ubiquity of the Internet, new and improved mobile Internet networks and the widespread availability of high-speed broadband access are the primary factors driving the movement of consumer applications towards the cloud, thus boosting consumer cloud services market. The growing penetration of broadband Internet across the globe is especially critical to the adoption and growth of consumer cloud computing as without a reliable and high-speed Internet access to cloud services, the consumer cloud computing can be rendered useless. Broadband connectivity provides higher bandwidth and enables users to avail premium services, such as, downloading high-quality streaming video and video content, and online games. By virtue of the superior surfing experience extended by broadband, broadband-based users typically spend more time online and spend just as much on cloud based services.

Internet users are overwhelmingly accepting broadband, encouraged by low pricing product tiers, straight discounting, and product bundling. Also, in addition to flat rate pricing that has eliminated cost barriers and enabled greater usage of Internet access and related services, continuously increasing speed of the Internet that facilitates immediate and faster connectivity and the flexibility to utilize and leverage bandwidth intensive data, is also fingered as another key factor driving penetration of broadband Internet. Faster transmission speeds enables easy and quick transfer of content from cloud to consumer device such as computer of mobile phone. In an era where consumers are Internet inspired, the rise of the cloud is no ordinary phenomenon, and vendors in this space are poised to strike against a hidden goldmine.