mBLAST Unveils Product Enhancements for the Academic Community

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Tuesday, July 31st 2012
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mBLAST announces a new element of its mPACT® API product suite with a product focused on the academic community.

Boston MA (PRWEB) July 31, 2012

mBLAST Inc, a leader in marketing intelligence and analytics, today announced a new element of its mPACT® API product suite with a product focused on the academic community. The mPACT® PhD extension is designed to provide discovery, scoring and analytics across traditional and social media for academic administrators and faculty alike, providing solutions to assist in faculty recruitment and assessment, in development and in alumni engagement.

"With the move towards online education and non-traditional outlets for academic faculty writing – like the plethora of blogs run by university professors – it is no longer quite so simple to track the impact of faculty’s writing. Similarly, the role of alumni in the university is increasingly important and a robust media discovery and analysis platform makes it easier for administrators to track which alumni are talking about topics important to the university and gauge their impact in order to engage them" said Mark Hatch, CEO of mBLAST. "As a university instructor myself, I see firsthand the efforts put into finding and evaluating candidates, evaluating tenure criteria and keeping track of alumni, and therefore the immediate power of a solution that helps a university find the best candidates for both faculty and committee appointments and to track its presence – and the presence of its faculty – in online media outside of the traditional peer-reviewed journals."

Adds Rosette Cataldo, mBLAST’s VP of Business Development: “My experience in the HR industry has taught me that recruiting in the academic world is unique and requires methods that are different than those used in general recruiting practice. For example, academics are less likely to participate in traditional job boards or social sites like LinkedIn, so the ability for a college or university to search topically and find academic thought leaders through their mainstream media, blogging or social media activity can be a crucial for a recruiter who is starting to ‘beat the bushes’ for new candidates”.

About mBLAST
mBLAST improves the way marketing professionals and applications work and integrate with social and traditional online media using its cloud-based, patent pending solutions for Applications Integrators, Marketers, PR professionals, Brand Managers and Content Providers. The company’s solutions enable better discovery, measurement, and collaboration between professionals and the people whose conversations happen anywhere on the web – especially with individuals whose online writing, social media activity, and participation shape what customers and potential customers think about a company and their products and services. The company's client base includes top voices in the world from companies like PR News, PR Week, Folio Magazine, and tens of thousands of marketing and PR professionals working at some of the largest PR agencies, Advertising agencies, Fortune 100 companies and small to medium sized businesses. mBLAST is a global company headquartered in Cambridge, MA, with sales and development teams around the world. For more information, visit http://www.mblast.com or contact us at info(at)mblast(dot)com.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/7/prweb9756085.htm