LG Electronics Launches 'Less Mess. More Life.' Facebook Sweepstakes And Offers Laundry Relief To Moms Everywhere
Celebrating Time Savings, Contest Invites Facebook Fans to Play for Chance to Win LG's New Mega-Capacity TurboWash™ Washer, with Dryer
ENGLEWOOD CLIFFS, N.J., Aug. 3, 2012 /PRNewswire/ -- It seems that laundry is a chore that moms can never get ahead of – whether it's the dirty clothes pile in the corner that mysteriously multiplies, or the hamper that's always overflowing. From washing to waiting, drying to folding, every mom has had a messy moment—or several—when laundry completely takes over. LG Electronics recognizes that these very messy moments are a part of life, and endeavors to celebrate their humor...and make them easier.
In celebration of its new mega-capacity front-load washing machine with TurboWash that saves 20 minutes per load*, LG Electronics is launching the "Less Mess. More Life" social media sweepstakes on Facebook today; www.lgmessymoments.com. The sweepstakes encourages consumers to vote on the messiest household pictures which they would like to fast forward through, for a chance to win prizes, including $100 gift cards. By participating in the contest, Facebook fans are also entered to win the LG TurboWash™ washer and matching dryer, valued at more than $3,000.**
The sweepstakes, which runs from Aug. 1-31, will also feature a "time-saving laundry calculator" to illustrate the 20 minute time savings per load that consumers can earn by using LG's new TurboWash™ technology. Given average household laundry habits, 20 minutes saved per load equates to 2-1/2 hours per week, which adds up as quickly as the family laundry pile.
"We're proud to help moms fast-forward through those messy moments and find more time for activities they enjoy—whether it's time with family, friends or even a few quiet moments alone," said James Fishler, senior vice president, marketing and go-to-market operations, LG Electronics USA. "We encourage everyone to register their vote for the messiest picture, see how they compare with other fans, and enter to win some great prizes from LG. 'Less mess. More life' – the perfect mom mantra."
In addition to videos illustrating what happens when laundry takes over our lives, the site shares the messy moments picture rankings by other consumers, so fans can see how they're tracking against other voters.
The LG Mega-Capacity TurboWash™ Washer, with the largest capacity in the industry***, can effectively clean a king-size comforter and full set of king bedding—in a single load. The machine also cuts utility costs, by washing more clothes – including larger, bulky items—in fewer loads, while offering outstanding cleaning performance. Earning the 2012 ENERGY STAR® "Most Efficient" designation, the new washing machines are available in the U.S. market at a manufacturer's suggested retail price of $1,399 (White) and $1,499 (Graphite Steel).
*Based on AHAM-HLW-1-2010 test protocol. Cotton/Normal or comparable cycle at default settings, 8-lb loads, front load washers only. Excludes other LG manufactured products. Excludes quick wash or comparable cycles intended for small, lightly soiled loads only.