The Marketing Firm Live Innovations, Review The Results of PR Study
(1888PressRelease) In a study commissioned by the Public Relations Consultants Association, 84% of Public Relations leaders say they are forced to working with stagnant or shrinking budgets as consumer confidence drops. Live Innovations seek out examples of cost effective PR strategies.
More than half (53%) of those surveyed say their biggest challenge will be increased responsibility. Live Innovations Managing Direct, Tom Harris explains this means they are 'expected to do more with less. It is still a difficult time in business for many industries, Public Relations is one of them'.
In times of economic instability, it is common that companies will want to get the biggest bang for their buck, but it also means marketers and PR experts will be required to get creative with their strategies. 'As marketing and PR budgets become tighter and tighter many are looking at different avenues to achieve more results' adds Tom Harris of Live Innovations.
An example of this new found creative marketing is EDF Energy. The French energy giant had huge PR issues to deal with when the disaster at Fukushima nuclear plant in Japan occurred. In a stroke of PR genius EDF opened up their own Nuclear power stations to the public and journalists to show they had nothing to fear from their own energy supplies.
"This delivered a massive amount of coverage that brought a level of credibility that we wouldn't have achieved via advertising, and it was far less costly," Kaa Holmes, head of media relations at French energy business EDF says when comparing this PR move with their rather costly sponsorship of the London 2012 Olympics.
Live Innovations managing director Tom Harris says, "It's understandable that businesses are looking to reduce costs and get higher returns. Especially when economic times are tough, it never ceases to amaze me, by what 'outside the box thinking' can achieve. When we start looking for smarter solutions, they can always be found!"
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