The Broken Promises Coalition Analyzes Implications of Target’s New Wedding Registry Ads Geared Towards Same-Sex Couples
Following the release of Target’s newest wedding registry ads geared towards same-sex couples, the Broken Promises Coalition analyzes the implications of the ads.
Bohemia, NY (PRWEB) August 08, 2012
On August 8, 2012, The Broken Promises Coalition released a statement in response to the Target’s new wedding registry ads. Geared towards same-sex couples, The Broken Promises Coalition is analyzing what the move could mean for the company, the LGBT community, and those involved in the bridal industry.
According to Olivia Fleming of Daily Mail, “The ad, which features two smiling and tuxedo-wearing men embracing each other, includes the slogan: 'Be Yourself, together.'” Fleming goes on to write, “Following J.C. Penney and Gap's own same-sex marriage ads, Target released the campaign which asks consumers to build a wedding registry 'as unique as the two of you,' and it has drawn widespread applause from Lesbian, Gay, Bi-Sexual and Transgender (LGBT) advocates.”
This ad campaign, according to Daily Mail, follows Target’s launching of same-sex wedding greeting cards and LGBT Pride t-shirts, however just a week before the release of the greeting cards, the Minnesota-based company received criticism for refusing to carry the album of an openly-gay recording artist. Frank Ocean. Also contributing to accusations of Target’s homophobia was the 2011 discovery that “the company had made a controversial political donation to MN Forward, a group supporting Republican gubernatorial candidate Tom Emmer, a vocal gay marriage opponent,” states Fleming. All of this has occurred as Minnesota is currently in the midst of a political debate over a proposed gay marriage ban.
Broken Promises representative Clay Darrohn reacts to Target’s campaign stating, “Following the controversy surrounding Target’s relationship with the LGBT community, the release of these wedding registry ads have undoubtedly fostered mixed reactions from both opponents and supporters of same-sex marriage and, subsequently, the proposed same-sex marriage ban in the state of Minnesota. But taking a step away from the politics of the matter, the entire bridal industry could be affected by this new acknowledgement of marriage equality from corporations and popular retailers.”
Darrohn goes on to state, “Target’s ad reads: ‘Build a Target Wedding Gift Registry as unique as the two of you,’ it’s now up to the bridal industry to decide if they are going to rise to this occasion and begin acknowledging that all marriages are between two unique individuals who deserve a high-standard of product as they take their vows. This is why we are petitioning for the bridal jewelry industry to begin disclosing information about tungsten carbide rings to the public.”
Tungsten carbide was recently acknowledged by the Jewelers of America to not be a metal, but rather a composite, stating, “Unlike other precious metals like platinum, gold, or sterling silver, tungsten carbide will shatter not bend if exposed to a high impact blow.” However, tungsten carbide is often advertised as being indestructible, driving the Broken Promises Coalition to inform the public regarding the contemporary wedding ring material and calling upon the bridal jewelry industry to disclose honest information. The coalition invites anyone who believes in marriage, vows, and love to sign their petition to demand honesty from jewelry retailers.
Broken Promises is a grassroots consumer advocacy group dedicated to raising awareness about misleading information regarding tungsten carbide wedding rings. Started in April of 2012, Broken Promises is a group of concerned consumers dedicated to sharing information about the brittle nature of tungsten rings to brides and grooms to-be.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/8/prweb9779151.htm