Consumer Cloud Computing: The New Battleground

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Thursday, August 9th 2012
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blueocean, a market intelligence company, conducts a comprehensive study across India, US & Germany to reveal consumer awareness and fears of cloud computing. India scores lowest on cloud readiness index - low IT penetration and poor IT infrastructure to be blamed.

Arizona, United States (PRWEB) August 09, 2012

blueocean, a services organization with a deep focus on market intelligence, social media and data analytics, has revealed interesting insights relating to consumer’s understanding of cloud computing, this according to a new study conducted in India, The United Stated of America and Germany. Despite all the hype in the last few months around consumer “Cloud Computing” services, blueocean’s new study has found that consumer awareness and understanding of “Cloud Computing” is still at a very `nascent stage. This combined with concerns around security and privacy stand in the way of the projected boom in “Cloud Computing” services.

Commenting on the new study, Dr. Kumar Mehta, CEO, blueocean said, “We were surprised to know that although adoption levels of “Cloud Computing” services such as email, social networking, and internet telephony is over 80% today, however most users do not see these as ‘Cloud Computing’ services. Awareness levels of the term ‘Cloud Computing’ was lower than expected at around 60 percent in the United Stated and Germany and only 40 percent in India. What was more shocking was that less than 20 percent of online consumers in the U.S. and Germany and less than 10 percent in India were able to articulate the same, indicating very low levels of comprehension.”

He added, “Based on our comprehensive study covering individuals from India, America and Germany we were able to identify three concerns which included, security, privacy and ease of use with security and privacy being two of the major concerns in consumers perception while adopting “Cloud Computing” services. Interestingly, these concerns were higher in USA and Germany, in fact nearly double as that compared to India. This would mean IT vendors have to make it clear to the consumers what cloud services are and mitigate the security and privacy fears in their minds.”

Following this detailed study on various aspects as well as country IT infrastructure and IT penetration data, blueocean has been able to develop a “consumer cloud readiness index” with three sub-indexes: Cloud Technology Adoption Index, Country Cloud Infrastructure Score and New Technology Inclination Index.

Based on the current wave of the study, blueocean have pegged the cloud readiness scores as USA – 47; Germany – 41 and India – 26. Low IT penetration and poor IT infrastructure, apart from the lower awareness levels were the reasons for a relatively lower index for a market like India.

About this study:

While there is a lot of literature available on the overall “Cloud Computing” space, very limited research and data is available on the “Consumer Cloud” space. There are a range of questions on Consumer Cloud related to awareness, perception, usage and monetization opportunities, for which the stakeholders are looking for answers. It is to answer these questions that blueocean market intelligence has launched the consumer cloud tracking program. The results of the first wave of this half yearly study, is being published now. blueocean’s unique 3600 approach to market intelligence is applied to this tracker program. This included online primary research amongst consumers (900 + interviews across USA, Germany and India), in-depth interviews of cloud vendors by our analysts, continuous market and vendor tracking, and social media analysis. Interviews were conducted during the period of March to April 2012.

About blueocean market intelligence

blueocean is a leading next-generation services organization with a deep focus on market intelligence, social media and data analytics. We solve hard problems, provide unique and well-rounded insights, bring thought leadership and innovate in every area that we engage in. We believe true market intelligence can only come from well-grounded, thoughtful and triangulated views of information. We call this “360 Discovery™”. Visit us http://www.blueoceanmi.com/

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebconsumer/cloudcomputingstudy/prweb9780266.htm