CRM Magazine Names Marketo Top Marketing Solution

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Thursday, August 9th 2012
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Marketing Software Innovator Takes Home Top Honor for Second Consecutive Year

SAN MATEO, Calif., Aug. 9, 2012 /PRNewswire/ -- Marketo, the leading provider of cloud-based marketing software, is proud to announce it has won the marketing solutions category in CRM Magazine's CRM Market Leaders Awards. Marketo, which offers the world's first integrated solution for social marketing automation, took the top slot for the second consecutive year.

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Designed to work hand-in-hand with CRM platforms, Marketo uniquely provides easy-to-use, powerful and complete marketing automation and sales effectiveness software to help companies of any size, market and sell more effectively. Its proven technology, comprehensive services and expert guidance help transform marketing teams from a cost center into a  revenue driver. Fueled by the use of its own solutions, Marketo's continued growth was underscored last week when the company announced it had signed its 2,000th customer.

In describing the award, top industry analysts praise Marketo's ease-of-use and rich functionality. Also prominently highlighted was the company's new ability to make every marketing campaign inherently social, powered by Marketo's April 2012 acquisition of social campaign management platform, Crowd Factory.

Ray Wang of Constellation Research stated, "Marketo's move to acquire Crowd Factory signals a realization that social is not only a requirement but also a key strategic differentiator."

Adding Crowd Factory to its portfolio makes Marketo a "complete happy family," adds Raj Agnihotri, assistant professor of marketing and director of research, Schey Sales Centre at Ohio University. "Marketo's leadership understood … that social marketing applications were missing from their product family, so acquiring Crowd Factory was really a smart move."

"It's an honor to be recognized as the winner in the marketing solutions category for our vision in marketing automation," said Sanjay Dholakia, chief marketing officer at Marketo. "This award demonstrates our continued leadership and dedication in developing solutions that enable companies to grow revenue faster."

About Marketo: Easy, Powerful, Complete. 

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo's marketing automation and sales effectiveness software – including the world's first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a business-building revenue driver.