Q&A with Joel Hagberg of Toshiba

By Joel Hagberg (Profile)
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Tuesday, September 18th 2012
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VSM: For those who may not be familiar, can you tell us more about Toshiba storage?

JH: Toshiba Storage is a global manufacturer of storage solutions, including hard disk drives (HDDs), solid state drives (SSDs) and NAND flash memory – technologies that drive a wide range of consumer electronics, computer and automotive applications, as well as enterprise storage solutions for the global marketplace. Toshiba is a leader in the development, design and manufacturing of mobile, consumer and enterprise hard disk drives and solid state drives.

VSM: Which storage technology do you feel is driving the market today?

JH: Storage technology is driven by the market, and the market has a growing variety of needs that can only be met by both HDDs and SSDs. Toshiba is well-positioned to support the total storage needs of the market.

The growth of data is driving the need for greater capacities in consumer and commercial segments. The need for data access is driving a need for speed in both segments. Fortunately, storage technology is up to both tasks.

Consumers want to keep all their photos, videos and music, but they also want the fastest possible access. Flash and SSDs give them that quick access in ‘instant on’ CE devices and HDDs manage the heavy lifting of keeping all that content – on PCs external HDDs and increasingly also in some form of cloud.

Enterprises also need both – lots of capacity for Big Data, and for some applications, the highest possible speed- all balanced with power, cooling and cost effectiveness. Enterprise storage responds to these needs with traditional enterprise drives, enterprise SSDs and Nearline drives. System software and architectures are taking advantage of the variety of storage, perfecting and tailoring systems to the needs of the business and the data.

VSM: How has Toshiba storage evolved to fit this trend?

JH: Toshiba’s broad storage portfolio has expanded to meet the market’s storage needs – HDDs and SSDs for commercial and consumer applications. Our solid state solutions, spanning both enterprise and consumer-grade SSDs, puts us a step ahead of other manufacturers. Toshiba invented NAND flash memory 25 years ago and we continue to build on that legacy of innovation, which includes having our own fabs and production capacity. One trend we have noticed in SSD deployment is that our customers greatly value the cost-savings associated with energy efficient data centers, and Toshiba is proud to win awards for our excellence in energy efficient storage solutions. We will continue to make storage options for customers looking to reduce energy consumption.

VSM: Toshiba recently introduced THNSNF drives. Can you talk more about this?

JH: The THNSNF is the world’s first family of SSDs to use a 19nm NAND flash process. The drives perform at twice the speed of Toshiba’s HG3 series SSDs, employ multi-level cell (MLC) flash and Quadruple Swing-By Code, Toshiba’s robust and highly efficient error correction code technology for data protection. Available in .5mm and .7mm form factors, the THNSNF series comes in a variety of capacity points, including 64, 128, 256 and 512 GB.