Wall Street Journal Appoints Nina Lawrence Vice President of Global Marketing, Advertising Sales
NEW YORK, Oct. 4, 2012 (GLOBE NEWSWIRE) -- The Wall Street Journal announced today the appointment of Nina Lawrence as vice president of global marketing, advertising sales. In this role, she is responsible for client-focused marketing and business development efforts for the Journal franchise's global sales team across print, digital and events. She will also oversee upcoming expansion of the company's creative and custom advertising capabilities.
Ms. Lawrence joins the Journal from W magazine, where she has served as vice president and publisher since 2005. Under her leadership, the magazine experienced three record-breaking years, and in the last two years has grown by 230 ad pages (+24%) with 300% growth in digital ad revenue.
"Working with our clients to create exclusive, custom opportunities is critical to driving our business forward," said Michael Rooney, chief revenue officer of The Wall Street Journal. "Nina's experience and proven track record of success will greatly benefit the Journal franchise and our advertisers as they seek to further distinguish themselves with our high-quality, discerning audience."
"I believe that world-class content is king – and a key differentiator for publications that rise to the top with both readers and advertisers," said Ms. Lawrence. "It's why I've spent 15 years of my career at Condé Nast and why I am joining The Wall Street Journal."
Journal Sees Continued Growth in Print, Digital and Globally
The largest newspaper in the U.S., The Wall Street Journal continues to increase its commitment to and investment in quality journalism across multiple platforms and initiatives. The Journal's new weekly real estate section, Mansion, debuts tomorrow with content in the U.S., Europe and Asia, and follows several previous additions, including Greater New York and an expanded WSJ Weekend. The Journal also recently announced plans to increase the frequency of WSJ. Magazine in 2013, and the company's video initiative, WSJ Live, is now available across more than 25 platforms, including iPad, Internet-connected televisions and set-top boxes.
Internationally, local-language editions of WSJ.com are now available in German, Chinese, Japanese, Portuguese and Spanish as well as Japanese-language and Chinese-language iPhone and iPad apps. Other regional offerings, including several local-language editions, are available for Korea, India, Hong Kong, Southeast Asia, Canada, and Central and Eastern Europe.
About Ms. Lawrence
Ms. Lawrence has served as vice president and publisher of W magazine since 2005. Previously, she served as vice president and publisher of the Condé Nast Bridal Group. In 2004, she was recognized by Folio magazine as a "Person to Watch."
During her tenure as publisher of Brides from 1999 to 2002, the magazine maintained the highest circulation among its competitors, experienced record-breaking gains in ad pages, and was awarded four consecutive Guinness World Records for publishing "the largest magazine in the world." While with Condé Nast, she has also served as publisher of Mademoiselle magazine and held roles with Modern Bride, Disney Adventures Magazine and Discover Magazine.
Prior to joining Condé Nast, Ms. Lawrence served as president of Family Publishing Concepts and held advertising sales roles with Hearst Publishing and Time Inc. She began her career in advertising sales with Time magazine in 1986 after working as a media planner for Benton & Bowles.
Ms. Lawrence graduated cum laude from Middlebury College.
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