Informatica Positioned in Leaders Quadrant in 2012 Master Data Management of Customer Data Solutions Report

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Tuesday, October 23rd 2012

Informatica Evaluation based on "Ability to Execute" and "Completeness of Vision"

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REDWOOD CITY, Calif., Oct. 23, 2012 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number one independent leader in data integration software, today announced that it has been positioned by Gartner, Inc. in the leaders quadrant in the 2012 Magic Quadrant for Master Data Management (MDM) of Customer Data Solutions report, published October 18, 2012.

The complete report, including the quadrant graphic, is available on the Informatica web site at www.informatica.com/mdm_mq/.

John Radcliffe and Bill O'Kane, authors of the report state, "Vendors in the Leaders quadrant have strong results and delivery capabilities, and will continue to have them. They typically possess a large, satisfied customer base (relative to the size of the market) and enjoy high visibility in the market. The size and financial strength of the Leaders enable them to remain viable in a challenging economy. Leaders have mature offerings and track records of successful deployments, even in the most-challenging environments, across all geographies and in many vertical industries. Leaders have the strategic vision to address evolving client requirements; however, they're not always the best choice."

According to the report, "Organizations use MDM of customer data solutions as part of an MDM strategy, which in itself should be part of a wider enterprise information management (EIM) strategy. An MDM strategy potentially encompasses the management of multiple master data domains, such as customer, product, asset, person or party, supplier and financial masters. As the name suggests, MDM of customer data solutions focus on managing customer data -- a form of "party" data, whereas MDM of product data focuses on managing product data -- a form of "thing" data. There are no other discrete Magic Quadrants for other master data domains, due to the relatively low level of discrete market interest to govern those data domains in comparison to customer and product data."

The Informatica MDM product family delivers consolidated and reliable business-critical data--master data--to the applications that companies of all sizes and types rely on. Informatica is a leader in the Magic Quadrant for Master Data Management of Customer Data Solutions, continuing to accelerate its MDM growth and plans with ongoing innovation, for example the September 2012 launch of Informatica Cloud MDM; the addition of Facebook social media connectors; the launch of Informatica MDM for iPad and the availability of high velocity master data identity resolution for big data.

Additional highlights of Informatica's execution and strategic direction for its MDM products and solutions in the past year include:

  • Launch of MDM 9.5. Provides breakthrough capabilities in master data management for social media, Cloud computing, mobile and big data.  Key elements include delivering on the vision of the social customer master, and introducing master data timeline for effective date versioning.
  • MDM for the Cloud. For organizations looking to improve their customer information within salesforce.com, Informatica Cloud MDM increases the value of an organization's customer relationship management (CRM) investment with better lead conversion, customer targeting and cross-sell outcomes. Informatica Cloud MDM is a native Force.com solution, which is fully integrated with salesforce.com and deployed in the cloud, with no need to install additional hardware or software.

Examples of customer uses of Informatica MDM include:

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