Adobe Announces Winners of 2012 Design Achievement Awards
Global Competition Showcases Student, Faculty Achievement in Converging Technology and the Creative Arts
Adobe Systems Incorporated (Nasdaq:ADBE) today announced the winners of its 12th annual Adobe Design Achievement Awards (ADAA) during a ceremony held earlier this evening at the DesignThinkers 2012 conference in Toronto, Ontario. The event was hosted in collaboration with Icograda (International Council of Communication Design), with distinguished designers Sean Adams and Noreen Morioka serving as the masters of ceremonies.
Tonight’s event honored students and educators whose winning projects were selected from 41 finalists out of nearly 5,000 total entries from 70 countries. Student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists were invited to submit individual or group projects created with Adobe software. Winning students were recognized in 13 categories encompassing interactive media, video and motion, and traditional media; educators were recognized in three categories celebrating innovative teaching methods. All work by ADAA finalists was showcased this week in a special gallery at the DesignThinkers 2012 conference.
“In a globally competitive world, students who can express their ideas and solve problems in creative ways will be the most successful,” said Jon Perera, vice president of education, Adobe. “Recognizing top talent among next-generation designers is part of a broader commitment at Adobe to fostering creative thinking and expression in education.”
Adobe and Icograda partnered for the fourth consecutive year to attract submissions from the Icograda Education Network, and select an international judging panel of experts in design, art and technology.
“As we near our 50th anniversary, Icograda is proud to look back at what has been achieved with the Adobe partnership,” said Marilena Farrggia, managing director of Icograda. “Together we have provided a platform for an international presence, facilitated a network of industry expertise, and developed a mentorship program that fosters potential opportunities.”
Judging panel member Fernanda Saboia, creative director at Tatil Design, said, “Students’ accessibility to technology gives them so much freedom to test, experiment and really take risks in their efforts to create something very original. It is so beneficial for students to get recognition like this at the beginning of their career as it gives them the confidence to continue to innovate and push the boundaries of self-expression.”
Winning student entries were selected based on originality, effectiveness in meeting the communication objective and skill in applying Adobe products. Faculty submissions were scored on educational innovation and the development of applications to better an overall educational experience. View the 2012 judges’ commentary here.