Human and Social Service Organizations, Churches Look to Receive Most Holiday Donations This Year
Blackbaud processed $10 million in online donations on inaugural #GivingTuesday – a 53% increase over same day last year
Giving during the holiday season is crucial for many nonprofits, with estimates that one-third of all charitable giving happens in the last three months of the year. This year is no different as nonprofits look to overcome a sluggish economy and other challenges. #GivingTuesday kicked off the heart of the holiday giving season this week with Blackbaud reporting a 53 percent increase in online donations totaling more than $10 million on November 27 compared to the Tuesday after Thanksgiving last year.
Giving trends this holiday season
In a recent survey of more than 1,000 US-based VolunteerSpot members conducted by Blackbaud and VolunteerSpot, 96 percent of the survey respondents said they plan to donate to charity this holiday season. However, that number is tempered with 46 percent of the respondents that plan to donate to charity this holiday saying they will either give to fewer charities or give less to the same number of charities as last year. Thirty-nine percent plan to give the same amount as last year, while 13 percent plan to give more.
“It’s encouraging to see that such a large percentage of donors are planning to give to charity this year,” said Steve MacLaughlin, director of Blackbaud’s Idea Lab. “With the nonprofit sector representing more than 5 percent of gross domestic product and employing about 10 percent of the American workforce, the year-end giving season is critical to the success of the many organizations that have a significant impact on our culture and communities.”
Survey highlights show that:
Melanie Mathos, 843-216-6200 x3307
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