Launches Sesame, New App That Lets Consumers Send Themed Gift Sets through the Mail Directly from a Mobile Device

PR Newswire
Thursday, November 29th 2012

SAN FRANCISCO, Nov. 29, 2012 /PRNewswire/ -- Sincerely Inc. today announced the launch of Sesame, a first-of-its-kind app that enables consumers to send expertly designed, themed gift sets from their mobile phone or tablet.

The Sesame app is designed to enable consumers to send thoughtful and unique gifts this Holiday season without having to search for parking spaces at the mall, stand on Post Office lines, and spend countless hours surfing the internet for deals. Sesame is:

  • Hand-Picked Gift Ideas from the Experts – and You: Sesame gift sets take the guessing out of gift-giving. They are curated by experts and the community.  If you don't know what to get a single girl living in the city, no worries. The Cocktail Hour gift set was curated by a single girl living in San Francisco.  Or if you don't know what to send a new mom, The Baby Playdate set was hand-picked by the mommy experts at Citrus Lane. Users can submit their own Sesame gift set ideas and selected gift sets will be featured in the app.
  • Not Only A Gift, An Experience: Upon the launch, Sesame gives consumers 13 gift set options that are each themed to a specific experience. For instance, gift sets like Ultimate Unwind include everything needed for a relaxing spa day at home: Rose Bath Salts, Linseed Scented Soy Candle & Elegant Gourmet Chocolate Truffles.
  • Partnered Up: Launch partners include Citrus Lane and Lick My Spoon. Additional gift sets currently being offered include "Baby Playdate," "Cocktail Hour," and "Snack Attack."
  • A Remarkable Presentation: Each gift set is packaged in an iconic blue Sesame gift box, with individually tagged gift items and includes a gift set specific Enjoyment Guide.
  • A Holiday Helper: New gift sets will be added each month and around holidays like Valentine's Day, Mother's Day and Father's Day to make gift-giving a more special experience.
  • Available: Sesame is now available for free download at the U.S. Apple Store for the iPhone and iPad

"We are passionate about developing products designed to make the world more thoughtful.  Sesame is the next step in achieving this goal. While we aim to make gift-giving simpler, we also know it needs to be a special and unique experience which is why each Sesame gift set is curated by an expert, themed to an experience, and delivered in beautiful packaging," Matt Brezina, CEO of Sincerely Inc. explains.

Gift sets are priced at $29 or $49 with plans to expand offering to other price tiers. Delivery is available to recipients in the US through two day rush shipping or five to seven day standard shipping.

Sincerely Inc. is the creator of several consumer apps including Postagram, Ink and PopBooth. With a network of 1.2 million members nationally, the company's goal is to develop products that make it easy to send thoughtful gifts in the mail to the people that you care about most.  

For more information, please visit:

About Sincerely

Sincerely's mission is to help the world be more thoughtful.  We make it easy to send simple thoughtful gifts in the mail to the people you care about most.  Sincerely's 1.2M members have sent cards and gifts to over 800k households.  Sincerely launched with Postagram in April 2011 and Sincerely apps have been downloaded over 5M times.  Sincerely apps include Postagram, Sesame, Ink & PopBooth.


Michelle Jerrier
+1 917.370.6016


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