SNAP Interactive Provides Business Update & Product Roadmap Highlights For AreYouInterested.com

NEW YORK, Nov. 29, 2012 /PRNewswire/ -- SNAP Interactive, Inc. ("SNAP" or the "Company") (OTCBB: STVIE), a leading social application developer, is pleased to announce several exciting product highlights and key marketing initiatives for its flagship social discovery product AreYouInterested.com. AreYouInterested.com re-launched as a social discovery product in August 2012 and has since undergone significant refinement and optimization of its feature-set. As a result of these optimizations, it has experienced meaningful increases in certain key metrics. 

"At the time of AreYouInterested.com's re-launch, we labeled it a redesign and technical roll-out of the new product and indicated that we would move into the testing, measuring and optimization phase," said SNAP's president and chief executive officer, Clifford Lerner.  "We are now firmly entrenched in this phase of rapid iteration and optimization and are beginning to see results across various metrics.  We have spent the past year increasing the size of our technical team and re-engineering the site around emerging big data technologies and, as a result of this hiring and infrastructure expansion, are in a much better position to launch exciting new features while optimizing existing ones.  In addition, we are experimenting with a variety of new features centered around leveraging Facebook's social channels in order to generate organic traffic to the site to supplement our traditional paid user acquisition campaigns."

Lerner continued, "We believe our recent feature launches are only just beginning to scratch the surface of their potential and, along with a product roadmap full of exciting ideas and further innovation, we eagerly look toward 2013."   

As a result of its transition to a social discovery site, AreYouInterested.com now offers features that are specifically designed to encourage users to share content and engage with their friends with the principal goal of generating organic growth and re-engaging existing users.  Various concepts are currently being tested, including incorporating videos that make the user's experience more engaging while encouraging users to share content with other members as well as their friends.  Several of these features are aimed at leveraging Facebook's various communication channels such as requests, notifications, and the open graph with the intention to re-engage existing application users and acquire new users. 

Marketing

There are several exciting marketing initiatives planned for the remainder of 2012 as well as the first quarter of 2013, including the anticipated use of several recently launched Facebook advertising products. "Custom audiences" is a Facebook® product that will allow AreYouInterested.com to show advertisements to its existing customer base specifically while they are on Facebook.  This tool will be used as a means to re-engage current users based on our specific knowledge of those users. 

We have also begun testing Facebook's "Mobile Ads" product to show ads to iOS users that take them directly from Facebook to the AppStore where they can download the AreYouInterested.com iPhone application.  

Additionally, we are exploring various revenue generating opportunities through experimentation with micro-transactions, feature add-ons, more payment options and pricing tests.   We also continue to test and optimize existing features in order to maximize revenue generation from these features. 

Other recent launches and features currently in development include:

• On-site communication enhancements including an overhaul to our instant messaging experience which we anticipate launching in the first quarter of 2013
• Smart Match (live) – An algorithm that incorporates a user's interests, demographics, and behavioral data to pair users with someone that should be a good match for them.  
• Interest Landing Pages  (live) - Interest Landing Pages display users that have a particular interest, and show videos that are related to that interest.

Key traffic and engagement metrics for AreYouInterested.com:

• Monthly Active Users (MAUs) on the AreYouInterested.com app on Facebook Platform totaled 5.29 million as of September 30, 2012; and
• We averaged over 450,000 daily sessions or visits to our mobile AreYouInterested.com platforms (including iPhone, mobile web, and Android sessions) during the third quarter of 2012.

About SNAP Interactive, Inc.