Millenia 3 First to Offer Daily Narrative Commercial Airplay Reports - Partnership with Narrative Science Delivers Vital Airplay Snapshot to Television Networks
Millenia 3 announces cutting edge enhancements to its broadcast industry leading airplay verification service through a first-of-its-kind partnership with Narrative Science, enabling Millenia 3 to deliver an industry first to its clients: a concise, easily interpreted text-based summary of airplay data combining creative rotation and media buy parameters to supply to our television network clients. This will allow clients to easily verify that their media campaigns are running as scheduled allowing for in-flight corrections and further to utilize this data to help determine campaign ROI.
Kennesaw, Georgia (PRWEB) January 16, 2013
Millenia 3, an Atlanta-based firm that is recognized as redefining traffic services in the commercial broadcast traffic industry, is pleased to announce its new airplay verification reporting service through a first-of-its-kind partnership with Narrative Science, a Chicago-based technology company that automatically analyzes and transforms data into easy-to-use reports for businesses to better understand and act on their data. This new offering enables Millenia 3 to deliver an industry first to its clients: concise, easily interpreted results of commercial campaigns to networks and advertisers, clearly detailing audience interest in a narrative format and providing the data needed to help networks determine ROI.
Millenia 3 is also the only company in the market to provide airplay verification services on a real-time basis. The daily reports from Narrative Science will utilize data from Millenia 3’s proprietary database, which comes directly from Nielsen, Teletrax, and Media Monitors tracking, and will then add an in-depth narrative analysis to Millenia 3’s exclusive airplay verification service.
The quick turnaround and narrative format of the reports immediately reveal to networks if a commercial aired incorrectly—based on the traffic instructions built around the buy—or not at all. This allows an immediate response to series launch promotions that were missed or aired incorrectly, rather than costly and potentially disastrous after-the-fact reporting at month’s end, which is currently standard in the industry.
“Our new narrative commercial airplay reports are just another way Millenia 3 is leading the industry in adopting forward-thinking technology and providing solutions before customers realize they need them,” said Jackie Arevalo, Millenia 3 Senior Vice Present, Marketing and Sales. “Narrative reports mean clients no longer have to interpret raw data; it is interpreted for them. The daily reports point out any problem areas so that changes can be made within the critically tight window of an airing, ensuring that the terms of the media buy are upheld and that audiences view the commercial as intended.”
Robert Owen, Millenia 3 Founder and CEO, looks forward to delivering this additional technology to his clients: “We are thrilled to be able to provide a deeper interpretation of massive airplay data to our clients daily. At last, they can quickly see the story of their commercial, as it plays out for audiences and advertisers,” he said.
“We are excited to partner with industry-leader Millenia 3 to provide immediate airplay performance communications at a scale and frequency never possible before,” said Stuart Frankel, CEO of Narrative Science. “Our technology, Quill™, enables Millenia 3 to leverage its proprietary data to create meaningful, useful and actionable reports that its clients need to make better advertising decisions.”
About Millenia 3
With offices in Atlanta, Hollywood, Washington D.C., and Detroit, Millenia 3 is one of the country’s most advanced commercial broadcast traffic and tracking firms. Its services include commercial consultation, production, trafficking, airplay verification, and in-flight correction. With vast collective experience, the Millenia 3 team maximizes technology by developing industry-specific products ahead of industry-recognized needs and providing superior customer service through customer-valued solutions and support. Clients include The Disney ABC Television Group, Discovery Networks, the Networks of the Turner Broadcasting System and many others.