MIPIM Unveils the MIPIM Innovation Forum

PR Newswire
Friday, January 25th 2013

PARIS, Jan. 25, 2013 /PRNewswire/ -- MIPIM is launching the MIPIM Innovation Forum, a meeting place for sharing ideas and debate for everyone involved in building tomorrow's cities. This exclusive MIPIM programme puts buildings and users at the heart of this industry conversation in order to highlight the entire range of innovative solutions to maximize the value of property portfolios. Additionally, the Innovation Forum MIPIM will feature the "Porous city – Open the tower" exhibition presented at last year's Venice Biennale for the first time. 

"Porous city – Open the tower" uses Lego towers to explore futuristic concepts of urban design imagined by the professor and architect Winy Maas, founder and director of the MVRDV architectural practice in Rotterdam and director of The Why Factory, a research institute for the city of the future. Nine three-metre high skyscrapers will rise up during the four days of the show, acting as visual support to debates on the new processes and the role of research in Europe's urban future. The exhibition is combined with the conference on urban design given by Winy Maas on Wednesday, 13 March at 10:00am.

Organised by Reed MIDEM, a subsidiary of Reed Exhibitions, MIPIM will be held in Cannes from 12 to 15 March 2013.

"In the real estate sector today, we are seeing new players emerge with the skills and technological solutions to ensure that buildings will meet the new demands of users and investors. The MIPIM Innovation Forum aims to provide a meeting point for all real estate players focused on building innovation, creating a new momentum for making business contacts and sharing best practices," says Filippo Rean, Director of MIPIM.

The MIPIM Innovation Forum will host large international companies such as Cisco GDF Suez, IBM, Tata Steel, and Mitsubishi Electric, who play an increasingly active role in the innovative solutions proposed for building or city management. Barcelona and Brussels will also attend the programme.

The new 1,000 mpavilion in the Gare Maritime, next to the Palais des Festivals in Cannes, will include an exhibition area, a conference room and a contact making and discussion space. It will host the ADI (Association of French property managers), CoreNet Global, ISA (International Sustainability Alliance) and Crenet, a major end-user association. MIPIM brings together nearly 300 corporate real estate directors from major companies such as Alstom, Amazon, Danone, L'Oreal, Dell Corporation and Google.

The conferences to be held in the pavilion throughout MIPIM will revolve around three major themes: cities, smart buildings and energy efficiency. Experts such as Arab Hoballah, Head of Sustainable Consumption and Production in the Technology, Industry and Economics Division for the United Nations Program for the Environment, and Ralph DiNola, principal of Green Building Services, will share their expertise and views on these topics.