Infogroup Targeting Solutions Adds Key Talent to Expand on Its Client Services and Strategic Insight Capabilities
New Talent Positions ITS to Deliver Enhanced Strategic Marketing Insights and an Integrated Client Services Approach
OMAHA, Neb., Feb. 28, 2013 (GLOBE NEWSWIRE) -- Infogroup Targeting Solutions (ITS) has expanded its Client Services and Marketing Strategy & Insights teams with seasoned talent to help meet the growing demand for comprehensive, data-driven multichannel services to mid and enterprise companies. The growth of the Client Services team will enable ITS to provide an integrated services model that spans across sales and delivery, and includes real-time data, strategy, analytics, technology, thought leadership and services. Expansion of the Marketing Strategy and Insights team will enable more clients to leverage sophisticated analytics to help find and acquire new customers faster, deepen relationships with existing ones and more effectively leverage marketing dollars. These teams empower clients to anticipate their customers' behavior, target high-value customers effectively, and increase response rates.
This talent increase will further enable Infogroup Targeting Solutions to deliver on its mission to help companies increase sales and customer loyalty through analytically driven consumer and business solutions that help sales, operations, and marketing.
"We are focused on building exceptional and long-lasting relationships with our clients and are excited to bring in talented individuals to help us further support our client goals," stated Don Patrick, President of Infogroup Targeting Solutions. "This new team will enhance the analytic, customer, and multichannel marketing strategies we can provide to our clients."
The new team members include:
Client Services: Sumit Bhalla joins as Vice President of Client Services and brings over 15 years of integrated sales, marketing, and CRM delivery. Sumit will help leverage and develop relationships across services, delivery and thought leadership. He comes from Merkle where he was Senior Director of the Insurance and Wealth Management vertical. He helped manage relationships with clients such as AARP, Travelers Insurance, and Liberty Mutual. Prior to Merkle, Sumit was Director of Marketing Systems for Liberty Mutual's Personal Market. At Liberty Mutual he was responsible for the strategic development of sales, marketing, and service technologies across the agency, call center, Internet, and third party channels. Sumit holds a B.S. in electrical engineering from the Worcester Polytechnic Institute.
Client Services: Suzanne Darling joins ITS as Vice President of Client Services and will help create and drive marketing strategy for clients' business goals. Suzanne brings over 20 years of experience in database marketing and has superior knowledge in strategic marketing with an analytic focus for enterprise clients. She comes from Targetbase where she was VP of Client Services. Here, she had key roles in high profile client relationships, consumer intelligence, and development as well as execution of multichannel CRM campaign planning. Prior to Targetbase, Suzanne held management positions at Epsilon, EMC, and Hill-Holliday. She holds a Bachelor of Arts in Political Science from Boston College and a Masters in Marketing/Management from Babson College.
Marketing Strategy & Insights: Lynne Bolen joins ITS as Vice President of Marketing Strategy and Insights. Lynne will be an integral player in providing leadership and strategic guidance to clients and internal teams. She comes from Merkle where she held key consulting roles and executed in discovery sessions, maturity assessments, customer development, gap analysis, priority assessments, and the development of implementation roadmaps. Prior to Merkle, Lynne held senior leadership positions at Fidelity, One-to-One Interactive and Digitas. Lynne brings a wealth of knowledge in research, analytics, measurement, and marketing strategy. She holds a Bachelor of Arts in Economics from West Virginia University and a Masters in Business Administration from the University of South Carolina.
Marketing Strategy & Insights: Madhu Gosh joins ITS as Vice President of Analytics. Madhu's primary role will be leading Financial and Business Operational plans for her group in addition to managing and developing the analytic teams, processes, and products.
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