Brooks Brothers Advances Omni-Channel and Global Commerce Strategy with Demandware

Business Wire

Wednesday, March 6th 2013

Demandware powers digital commerce initiatives of tier one fashion retailer

Demandware®, Inc. (NYSE: DWRE), the industry's leading provider of enterprise cloud commerce solutions, today announced that Brooks Brothers, the oldest clothing retailer in North America, launched a new ecommerce site, brooksbrothers.com, on the Demandware Commerce platform. Brooks Brothers is leveraging Demandware as the digital foundation to extend the exceptional service, quality and timeless style the iconic retailer has been delivering for nearly 200 years to digital channels. A critical component of Brooks Brothers’ omni-channel strategy, the new site will be tightly integrated into new merchandising and store systems. The company also plans to use Demandware for international expansion.

Brooks Brothers Advances Omni-Channel and Global Commerce Strategy with Demandware (Photo: Business Wire)

In 1818, Brooks Brothers became the first ready-to-wear fashion emporium in America with the opening of its initial store. Since that time, it has become an institution shaping the style of American dress through fashion innovation, fine quality, personal service and exceptional value. Today, Brooks Brothers has more than 330 stores around the world.

Brooks Brothers selected Demandware because it enables the company to execute its digital commerce strategies with speed and agility. In addition, Demandware’s cloud model provides operational efficiencies and better economics for Brooks Brothers’ complex environment that includes many different and evolving product categories, a proliferation of customer data and intelligence, and an ever-increasing amount of content to help consumers research and purchase products. With Demandware, Brooks Brothers is able to effectively manage multiple sites across geographies and channels.

“Over the past two centuries, many things have changed, but Brooks Brothers’ commitment to innovation and a superior brand experience has not wavered,” said Ken Seiff, EVP, direct and omni-channel at Brooks Brothers. “We want to serve our customers in the most exceptional ways regardless of which channel they choose to engage with us. This means knowing their preferences and providing a personalized shopping experience at all times.”

“It’s Brooks Brothers’ dedication to quality and service that keeps customers coming back to this iconic brand generation after generation,” said Tom Ebling, CEO, Demandware. “Today, Brooks Brothers continues to transform its business to meet the evolving needs of discerning consumers across channels and geographies. With Demandware Commerce, they have an enterprise-class platform that allows them to move quickly to continually provide the best brand experiences to its loyal customer base.”