Latest "Orbitz Originals" Online Video Series Highlights Vermont Destinations
CHICAGO, March 12, 2013 /PRNewswire/ -- Leading online travel company Orbitz Worldwide (NYSE: OWW) and the Vermont Department of Tourism today launched a five-part online video series, "Orbitz Originals: Winter in Vermont," hosted by award-winning travel expert Richard Bangs and available exclusively at Orbitz.com/Vermont. Building on the success of previous "Orbitz Originals" installments that highlighted destinations as diverse as Ireland, New York and the Cayman Islands, this new series harnesses the power of online video to showcase Vermont's winter attractions and will be followed by "Orbitz Originals: Summer in Vermont" later this year.
Research indicates that online video is an important source of inspiration in the travel planning process, with 64 percent of travelers watching online video when choosing a destination and 62 percent watching online video when looking for activities offered at a particular destination*. To that end, each episode of "Orbitz Originals: Winter in Vermont" explores an attraction or activity unique to the Green Mountain State, from the historic Trapp Family Lodge to the world-class ski slopes at Stowe Mountain Resort to the charm of Vermont's myriad bed & breakfast inns. Richard Bangs then takes viewers on his journey across the landscape, providing a trip template that viewers can replicate themselves through travel bookings made at Orbitz.com/Vermont.
"Vermont has so much to offer travelers as a year round destination and Orbitz has proven to be an innovator in using online video to inspire travel bookings," said Steve Cook, deputy commissioner at the Vermont Department of Tourism and Marketing. "'Orbitz Originals: Winter in Vermont' beautifully illustrates the reasons why Vermont is a perfect vacation destination for every traveler."
Other highlights of "Orbitz Originals: Winter in Vermont" include a time-lapse journey down scenic Vermont Route 100, a 217-mile north-south highway that travels nearly the entire length of the state, plus a glimpse into the process used to create Vermont's world famous maple syrup.
"The 'Orbitz Originals' series has created tremendous value for our partners, using online video to stimulate audiences and offer unprecedented integration between inspiration and the act of booking travel," said Josh Winkler, vice president of partner marketing at Orbitz Worldwide. "'Orbitz Originals: Winter in Vermont' continues that tradition by revealing to audiences the broad array of activities that Vermont has to offer winter travelers of all ages and interests."
*Source: The Traveler's Road to Decision, Google and Ipsos MediaCT (July 2012)