Behavioral and Emotional Analytics Leader, BehaviorMatrix, LLC, Names John Repko as President

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Thursday, April 25th 2013
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Repko to speak about the power of emotional analytics this week at the Sentiment Analysis Innovation Summit in San Francisco.

(PRWEB) April 25, 2013

BehaviorMatrix, LLC, a pioneer and leader in Behavioral and Emotional Analytics, has named John Repko as its new President. BehaviorMatrix is known for its technology that helps organizations measure and quantify human emotion in social media and public communications.

Repko’s tenure in technology management includes leading Pikasoft, LLC, a product design and consultancy firm specializing in dynamic language platforms, and a senior role at Accenture, where his focus was the creation and productization of next-generation data management and analytics technologies. Mr. Repko has also held technology leadership positions with data-driven companies including Oracle and Apropos Technology. He holds a B.S. from MIT, an M.S. from RPI, and an MBA from Stanford University Graduate School of Business.

John Repko will take on this newly created executive role immediately. William Thompson, Chairman and CEO of BehaviorMatrix, announced the appointment:

“After conducting a nationwide search, BehaviorMatrix is fortunate to have John take the helm of operations,” explained Thompson. “John brings tremendous depth and breadth of big data and technology management expertise that will be instrumental in our expansion. He also possesses a keen understanding of how our innovative science can help our clients achieve their goals as they deploy our solutions.”

Mr. Repko commented “I am honored to be joining BehaviorMatrix as President at this exciting time. BehaviorMatrix is a leader and innovator in behavioral and emotional analytics. I’m very proud to have the opportunity to join this dynamic team as we build on our unique big data platform that delivers outstanding actionable insight for our customers”.

Mr Repko will be speaking about BehaviorMatrix and the power of emotional analytics at this week’s Sentiment Analysis Innovation Summit being held in San Francisco, California April 25-26.

About BehaviorMatrix℠:

BehaviorMatrix, LLC has developed the first behavioral analytics platform to analyze the full range of human emotion present in digital conversation. Our technology is a big data solution, capable of processing vast quantities of unstructured data generated from social media. BehaviorMatrix℠ quantifies the perceptions and emotions expressed during online discussions of a brand, service, product or topic. Being able to identify perceptions and emotional influences, across demographics, over periods of time, gives BehaviorMatrix's users the ability to discover advanced cohorts, identify key opinion leaders and uncover vast perceptual insights to improve the effectiveness of advertising, make intelligent strategic decisions, and improve customer relationships. Unlike “social listening” and “sentiment analysis” tools, BehaviorMatrix℠ has the capacity to measure deeper than just positive and negative sentiment. Learn and understand the Emotional Fingerprint℠, as well as Customer Experiential Perception℠ for your organization/brand and that of your competition.

For more complete information, click here: BehaviorMatrix

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/4/prweb10665533.htm