Executive Viewpoint 2014 Prediction: Dell Software with Joanna Schloss - Five Predictions for 2014

By Joanna Schloss (Profile)
Wednesday, January 22nd 2014

Big data was big deal in 2013, as the need to manage large volumes of data, spread across an ever-growing range of data types and locations created both challenges and opportunities for organizations of all sizes, in the process helping big data continue its evolution from an emerging trend into a mainstream IT focal point. Expect more of the same in 2014. Well aware of the need to become more data-driven in their decision making, organizations’ thirst for modern analytics will help usher in the next phase of the big data revolution, in which practice starts to close the gap between the vision and reality. Here are five specific trends to look for:

Collaboration and Governance Return

The shadow IT movement brought on by big data and the need for analytics will start to fade in 2014, and collaboration will take its place. Line-of-business-driven shadow-IT projects have reached their limits, and going forward, collaboration with IT will be needed to ensure the security, scalability and sustainability of critical projects aimed at driving business innovation. This renewed commitment to collaboration can and will take many forms, including the increasing likelihood of CIO headcount sitting within various components of the CMO’s organization in order to ensure improved governance and facilitate faster connectivity to data.

Big Data becomes the Infrastructure of Reality

The futuristic marketing hype that has typically accompanied big data discussions will finally start dissipating. We’ll likely even start to see decreased use of the term big data and stronger emphasis on concepts such as analytics, data-driven decision making, and analytic workflow. But that doesn’t mean big data is dead – quite the opposite in fact. It means big data is finally arrived, for a term surrounded by so much hype only begins to fade when the underlying practices it drives start to become the norm. That’s what we’ll see in 2014. The need to hype big data has passed. The need to become more data driven has arrived.

Big Data Analytics Creates 100 New Start Ups

Maybe more, but whatever the number, expect to see a wave of innovation in the big data analytics arena fueled by this ever-increasing complexity. Most of the innovation will likely be delivered by way of niche or vertical solutions with SaaS-based delivery models.  As is always the case, some will be successful, some will not, but in either case, this start-up rush will serve as further confirmation that business leaders rightfully see data, analytics, and information as the key to unlocking future growth and innovation.

Departments become Connected by Common Information

As data-driven thinking becomes the norm, departments across the organization will increasingly gravitate toward data analytics, in turn creating the need for commonly defined metrics and analyses that take all data into account. Though it will not happen overnight, organizations will look to establish definitions that cut across the business, helping create uniform understanding of concepts like customer value and lead quality. Achieving this level of commonality is a natural next step in a world where big data is the infrastructure of reality.