Cinsay Ramps Up Live Streaming Race Network AndrettiTV.com and Branded Apparel Merchandise Site ShopAndretti.com
Austin-based CINSAY and Andretti Autosport® recently entered into a multi-year agreement for online streaming/broadcasting with built-in branded merchandising utilizing CINSAY’s multi-patented social video eCommerce platform. Fans can purchase exclusive, collectable apparel inside the videos and share the entire ecommerce experience via social media.
Austin, TX (PRWEB) February 27, 2014
CINSAY, the leader in social video e-commerce technology and Andretti Autosport, the championship race team, has announced an exclusive deal to create what is already being described as the racing fan’s ultimate dream come true. The new venture launched in beta a little over a month ago is becoming a large-scale global racing network of live, archived and exciting video footage with exclusive apparel and limited edition items available worldwide on AndrettiTV.com and ShopAndretti.com. Fans will have access to free, live-streaming video of the race facilities, special upcoming online pay-per-view events offering unique behind the scenes content and limited-edition merchandise.
Exclusive Video and Limited Edition Race Merchandise
Fans around the world will have access to the online race network via AndrettiTV.com, which will include views of the Andretti facilities and operations on a multi-patented video commerce platform. In addition, they will be featuring broadcast-quality HD videos, 24/7 live video feeds, eCommerce and collectible, branded on-demand apparel and merchandise via Cinsay’s personalized merchandise division, Cinsay On Demand.
Now with the ability to peek behind the curtain, fans will, for the first time, receive a behind-the-scenes video experience from the garage area at race events and from Andretti Autosport’s very own racing headquarters. The site will feature all INDYCAR race schedules and will stream 24 hours and 7 days each week via the online racing portal with featured video embedded on the AndrettiTV.com and ShopAndretti.com websites. Making the racing experience even more personal, fans can engage various race personnel during normal hours via their upcoming personalized profile pages.
Race fans around the world will also be able to share their favorite AndrettiTV video with friends via social media outlets including Facebook, Twitter, Google+ and LinkedIn via Cinsay’s Video Smart Store™ Technology (VSS) globally. Not only is the video syndicatable via social media and email, but is also embeddable into sites like Facebook and Wordpress. The related merchandise offered within the video has full ecommerce capabilities and can be shared all over the world, with anyone, anytime and anywhere. AndrettiTV visitors will even be able to watch on mobile devices from their homes or the grandstands for up-close views, and will be able to purchase merchandise right from their smartphones for a Watch, Shop, and Share™ experience.
Cinsay On Demand services will provide branded and unique merchandise, manufactured in the USA along with global fulfillment services for merchandise sales under the licensed Andretti Autosport brand.
Cinsay’s video production group will assist in producing media content for Andretti Autosport pay-per-views and race fan subscriptions to live views, archived materials and searchable video.
“The ability to incorporate media, eCommerce, and advanced analytics all under one technology solution is huge for us,” said Starke Taylor, Partner with Andretti Sports Marketing. “The ability to create new content and merchandise takes Andretti to a whole new level in racing and fan engagement via CINSAY’s social commerce platform,” Taylor added.
A World-class Racing Dynasty
Voted, “Driver of the Century”, Mario Andretti holds the top spot in motorsports. Spanning four decades and driving virtually every type of race car, he has won over 100 races in major championship categories. His son, Michael Andretti has won over 40 Indy Car races and grandson, Marco Andretti is now the most followed IndyCar driver in the USA, Canada and Brazil.