aisle411 Provides Indoor Mapping for Marsh Supermarkets

Business Wire
Wednesday, June 18th 2014

Partnership adds to the dozens of retailers taking advantage of aisle411’s retail-changing platform


aisle411 ( – the indoor retail mapping platform used by major retailers across the U.S. to help consumers quickly find what they need while shopping – today announced a partnership with Indianapolis-based Marsh Supermarkets ( to provide indoor mapping services with the use of the retailer’s Marsh App to better enhance the shopping experience for Marsh customers.

Shoppers can use the new Marsh App, built for Marsh by Taqtile Mobility, to find where products are located inside the 81 Marsh, O’Malia’s or Mainstreet Market Stores in Indiana and Ohio. Marsh licensed aisle411’s innovative product locator technology and store maps inside the Marsh App to show where products are located in the store, map a shopping list and provide more opportunities to take advantage of weekly offers.

“We are excited to add Marsh Supermarkets to our growing group of innovative retailers who digitize their stores to provide innovative app functions that help consumers find what they want when they want it,” said Nathan Pettyjohn, CEO of aisle411. “Our company continues to change what it means to customize the consumer shopping experience inside a retail environment. Our technology puts a retailer’s entire inventory in the palm of a customer’s hand by way of a searchable indoor map.”

Aisle411’s platform allows shoppers to better navigate retail stores by collecting, organizing and monetizing retailers’ product inventory and location data. The company has also partnered with positioning technology providers to help garner merchandising insights and provide relevant messages to customers – such as welcoming them back to the store, asking the customer if they need assistance once they reach the product they are searching for or displaying coupons for items they are currently near.

The new partnership with Marsh has the ability to reach more than 2 million weekly shoppers at 81 Marsh-operated locations. The deal adds to the more than 12,000 retail locations across the country that use aisle411’s mapping platform. The grocery chain has long been a leader in its use of technology to enhance the shopping experience. It is the first grocery store in the world to use electronic scanners to make purchases.

About Aisle411

Headquartered in St. Louis, Missouri and founded in 2008, aisle411 was first to market with a mobile product search service using retail product location information to help consumers save time and money. aisle411 provides a comprehensive in-store search and navigation solution for consumers via mobile technologies with support for iOS and Android devices. Aisle411’s proprietary system collects, organizes and monetizes retailers’ product inventory location data and enterprise software space planning systems and store maps, providing an in-store search and navigation platform that meets the scalability demands of leading retailers. Additional information is available at:

About Marsh Supermarkets


Taylor Lutkewitte, 317-910-0584

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