By John Lambert published: Thursday, December 18 2008
Virtualized Software Development 2009
Trends 2009 promises to be economically challenging for the semiconductor, OEM and ISV industries. Executives will make important business decisions around cost and risk reductions as well as project reviews. However, history shows that in previously economically challenging time, cost reduction cannot be effectively achieved without rethinking business processes, even though changing methodology and process is perceived as risky.
One proven method of changing business processes and increasing ROI is the adoption of Virtualization Software Development (VSD), which deploys a virtual platform in a fast simulation environment to support a more agile product development life cycle. Since its inception, VSD has delivered significant ROI including time-to-revenue reductions of up to 12 months, capital expenditure reduction in the millions of dollars, as well as better quality software with fewer software glitches. Currently VSD is mostly being used to develop high end applications in aerospace and defense, networking and high performance computing.
In 2009, Virtualized software development (VSD) will not only continue to gain traction in existing segments but will expand into others, such automotive, instrumentation and wireless where new approaches to gain competitive and efficiency advantages are so critical. VSD will fundamentally change business and development processes for organizations in these industries and thereby bring time-to-market advantages through acceleration of software development. Another big driver for VSD adoption will be the need for full system development for increasingly complex multicore semiconductors. Over the next 12 months as multicore environments become more pervasive, the ecosystems surrounding them—from the semiconductor manufacturers to the software developers—will embrace VSD.
John Lambert has over 20 years in the software business. Prior to joining Virtutech he was CEO of Moonlight Systems from 2003 until its acquisition by Patchlink Corporation. Prior to that Mr Lambert was an early-stage employee at Rational Software, where he served in a variety of sales and engineering management roles for 15 years in both the U.K. and U.S.A. Mr Lambert received his D.Phil in computer science from the University of Sussex and a BSc from Brighton Polytechnic.
