Viridity Software Appoints Steve Keilen Vice President of Marketing By VSM News Staff published: Wednesday, January 27 2010
Industry Veteran’s Vast
Experience Will Further Efforts to Deliver Software That Enables Organizations
to Control Energy Costs and Optimize Resources, While Intelligently Planning For
Future Data Center Growth
Burlington, MA – (January 27, 2010)
– Viridity Software,
an innovator in data center energy management and optimization solutions, today
announced that it has appointed industry veteran Steve Keilen Vice President of
Marketing. In this newly created
position, he will be responsible for the company’s global marketing efforts,
including product management, product marketing and marketing/corporate
communications, as well as building the inside sales function.
“This is an incredibly
exciting time to be joining the company. The focus on data center optimization, energy
management, green IT and sustainability has never been greater; and analysts
report that demand for solutions to manage these initiatives is growing
exponentially,” said Keilen. “I look
forward to joining the efforts of Viridity’s highly experienced and fervently
dedicated management team in pioneering and bringing to market advanced software
technology that will allow a true paradigm shift in these
areas.”
“We are delighted to have
Steve join the executive management team at such a critical juncture in the
company’s development, as we continue to engineer and ultimately deliver
software solutions that enable organizations to control energy costs and
optimize resources, while intelligently planning for future data center growth,”
said Mike Rowan, Founder and CTO of Viridity Software. “For the first time, businesses will be fully
equipped to make both the right business and environmental decisions. Of course, those that deliver ‘firsts’ to the
industry require a unique and sophisticated skill set. Steve’s vast experience across all facets of
sales and marketing will be a tremendous asset and complement to our
team.”
Prior to joining
Viridity, Steve Keilen served as Vice President of Marketing and Inside Sales at
Marathon Technologies, an award-winning provider of fault-tolerant, high
availability software for physical and virtual servers. In this position, Keilen was responsible for
marketing, inside sales, and product management/marketing strategy; including a
complete re-branding of the company and its products, the creation of a
comprehensive global marketing plan, the inside sales go-to-market and channel
development strategy, as well as direction of the strategic product roadmap.
These efforts resulted in growing the company’s customer base from 400 to over
2,500. Prior to Marathon Technologies,
Keilen held the position of Vice President of Industry and Field Marketing at
Stratus Technologies, a market leader in fault-tolerant, high availability
hardware, software and services. During
his tenure, he was responsible for strategic sales and marketing programs that
generated an average of 128% year-over-year growth and over $22 million in
annual revenue. Prior to Stratus, he held
senior sales and marketing positions in the U.S. and abroad with Interactive
Silicon, Forgent Networks, Compaq Computer and Hewlett-Packard. Keilen holds a Bachelor of Science in
Industrial Engineering from Michigan State University.
About Viridity
Software
Based in Burlington, MA,
Viridity Software is an innovator in data center energy management and
optimization solutions. Its
software-only, agent-less approach offers customers a cross functional
methodology for understanding the connection between physical infrastructure, IT
equipment, and applications. Once these
connections are fully understood, actionable strategies are provided that enable
customers to run more efficient, less expensive, highly optimized, eco-friendly
datacenters. For further information,
please visit: www.viridity.com, call: 781-425-2060 or email:
info@viridity.com.
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