Virtutech Announces Initiative to Further Advance Standards for Virtualized Software Development By VSM News Staff published: Monday, March 10 2008
Industry leader to
propose, promote and support best practices, conventions
and standards for disruptive new
industry
SAN JOSE, Calif.-March 10,
2007 - Virtutech, Inc., the leader in Virtualized Software
Development (VSD), today announced an initiative to accelerate the creation of
standards for the VSD industry and to drive mainstream acceptance of VSD
throughout the electronic systems business. While continuing its long-standing involvement
with Power.org at both the Technical Sub Committees and Marketing Programs
level, Virtutech has also joined organizations in its domain-Eclipse.org, OSCI
and Spirit Consortium-with the aim of fostering standards and best practices. Virtutech
further announced collaboration with GreenSocs to promote Open Standards and community
development. Virtutech intends to leverage its expertise with more than 1,000 successful
users accumulated over the course of deploying its Simics platform since 2001 to
propose, promote and support best practices, conventions and standards for VSD.
"Virtualized Software Development has the potential to make
the same dramatic impact on software development that virtualization has
already brought to the data center and business applications. However, the
industry needs to stand up and define, promote and drive adoption of
virtualization throughout the development community," said Michel Genard, vice
president of marketing at Virtutech. "Virtutech intends to be an agent of change
and to actively precipitate the next big virtualization wave."
VSD acceptance is constrained by solutions that are vertically
integrated by vendors and offer little to no opportunity for horizontal
integration among different solutions, which is the essence of mainstream usage
of any technology. As a result, VSD has yet to become a pervasive industry
practice. For this situation to change, the industry must sanction standards
that promote interoperability among different tools and models throughout the
complete electronic systems supply chain from semiconductor and IP providers to
tools vendors and system integrators.
As an active participant in standards organizations, Virtutech
will contribute its know-how and best practices that have proven to be successful
for its customers in order to further the creation of industry standards. Virtutech
has established the following industry goals for its initiative:
- Establishment of virtual platforms and simulation as the
standard software development process for electronic systems,
- Definition of APIs (application programming interfaces) and
ABIs (application binary interfaces) to support interoperability of models from
multiple vendors,
- Creation of libraries and methodologies to support reuse
across system development tasks,
- Adoption and extension of existing standards and best
practices.
"Virtual Software Development standards and the subsequent
mainstreaming of VSD among software developers can potentially have a
tremendous impact on the semiconductor industry," said John Barber, analyst at Gartner,
Inc. "By providing parallel development of both embedded software and hardware,
VSD can enable faster time-to-market and reduced development costs, while
helping to improve end-product quality."
"We are pleased to welcome Virtutech as a member of the
Eclipse Foundation and welcome their expertise within the virtualized software
development industry," said Mike Milinkovich, executive director of the Eclipse
Foundation. "We look forward to Virtutech's participation in the rapidly
growing modeling ecosystem at Eclipse."
"The industry has plenty of innovative products, but adoption
of those products is hampered by a lack of standards. GreenSocs is pleased to
see Virtutech take the initiative and help us all fix the problem," said Mark
Burton, founder of GreenSocs. "I would especially like to welcome Virtutech's
involvement with GreenSocs in effort to build de-facto standards for specific
interfaces and infrastructure for the benefits of the community."
"OSCI is very pleased to have Virtutech as a new corporate
member," said Mike Meredith, OSCI president. "We welcome their ongoing
commitment to advancing standards and look forward to their participation in
fostering the worldwide OSCI community and increasing its vitality and
productivity in the years to come."
In addition to Virtutech becoming a corporate member of OSCI,
the company's Michel Genard has been named a member of the OSCI Board of
Directors.
"Advances in simulation technology promise to fulfill the
industry's need for a fundamental new approach to software development that can
optimize increasingly complex electronic system designs, meet ever-shorter
development cycles and deliver time-to-market advantages," said Kaveh
Massoudian, program director, System Architecture and Design, IBM Systems &
Technology Group and technical chair for Platforms Design at Power.org. "However,
for customers to realize the true value of this technology, there needs to be
interoperability and flexibility among various levels of abstraction and
offerings from different vendors. Therefore, standardization becomes of utmost
importance. Power.org, with help from members such as Virtutech, is leading the
charge to integrate the various standards bodies' efforts for the benefit of
all customers and ecosystem partners along Power Architecture solutions."
About Virtutech
Virtutech, Inc. delivers product development process
improvement through virtualized software development. Virtutech's Simics is the only commercial solution
that delivers the four most important criteria for successful deployment of
hardware virtualization in the electronics equipment development process:
speed, scalability, model availability, and control. Simics allows for a
revolutionary change in the product development process at a full system level
rather than a component level. Simics
customers report reduced time to market, better project risk management, and lower
capital expenditure, product development cost and maintenance. They have also
experienced increased quality and individual productivity. Virtutech serves the
needs of the world's leading OEMs in the high-performance computing, aerospace
and defense, telecommunications, and networking industries. Their customers
include Cisco, Ericsson, Honeywell, IBM, MontaVista, GE Avionics, and Wind River. Virtutech is headquartered in San Jose, Calif.
For more information, visit www.virtutech.com.
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