Patrick Eitenbichler
Director of Marketing - StorageWorks Division
Hewlett-Packard Company
Patrick Eitenbichler is the Director of Marketing for HP’s StorageWorks Division. In this role, he is responsible for worldwide marketing communications, launches and pricing strategies for HP's StorageWorks products and solutions including Information Lifecycle Management (ILM), Business Continuity, Storage Consolidation, SAN, NAS and Tape solutions. In addition, he coordinates the go-to-market strategy, messaging and activities across the entire HP StorageWorks portfolio between product divisions, regional teams and partners – to help customers put their information to work.
Previously, he was responsible for HP’s PartnerONE program and strategy, Enterprise Partner Marketing, the PartnerONE SMB Network, partner communications, and channel promotions.
Eitenbichler has held a broad range of marketing, supply chain and service & support positions over his 15-year career. His experience spans product management of hardware and software products, customer support, channel marketing, marketing communications, and business development in HP's Americas field organization.
Eitenbichler holds a bachelor’s degree from Southwestern University in Georgetown, Texas, and a master’s degree from Regis University in Denver, Colorado.
