Bill Hartwick - Profile

Bill Hartwick - Senior Director, XenApp Product Marketing at Citrix Systems, Inc.

As a member of the XenApp product marketing team, Bill Hartwick is responsible for the go-to-market strategy for XenApp application virtualization and application compatibility, and works with a cross-functional team to drive industry leadership for Citrix flagship product, XenApp. 

Hartwick has more than 25 years of experience in the information technology industry.  Before joining Citrix, he was responsible for worldwide marketing at Cybermation (now CA). Prior to that he was vice president of marketing for DataMirror (now IBM) and held a number of senior product management and development roles at HP and IBM.

Hartwick holds a bachelor’s degree in math and computer science from the University of Waterloo and an MBA from the Rotman School of Business at the University of Toronto.